Lifecycle Marketing Architect — CRM & Automation

Invested Talent; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Invested Talent is partnering with a global online trading and investing business to expand its CRM and lifecycle marketing capability in Australia. This hands-on CRM specialist role focuses on journeys, data and automation to drive client acquisition, engagement and retention.

You will build and deploy lifecycle campaigns across channels, manage Salesforce Marketing Cloud, perform A/B testing, and derive insights from KPI metrics to continually optimise campaigns.

Qualifications

• 3+ years' experience in CRM, lifecycle, email or marketing automation roles in a fast-paced, data-driven environment.
• Hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio and Automation Studio.
• Solid experience with audience segmentation, triggered communications and automated journeys, and comfortable with customer data structures.
• Working knowledge of SQL, AMPscript and HTML for email is highly regarded.
• Strong analytical skills; Power BI or Tableau experience advantageous.
• Experience running A/B tests and optimising campaigns based on results.
• Exceptional attention to detail with a strong quality-control mindset across data, automation rules and high-volume communications.
• Bachelor's degree in marketing, business or a related field; financial services/fintech/digital-first experience highly regarded

Responsibilities

• Build, QA and deploy lifecycle campaigns across email, SMS and other direct channels.
• Execute lifecycle programs across customers, clients and partners.
• Set up personalised journeys and dynamic content using behavioural, transactional and profile data.
• Manage day-to-day build and administration in Salesforce Marketing Cloud.
• Run A/B tests and share learnings to improve performance.
• Monitor lifecycle KPIs and flag insights for optimisation opportunities.
• Collaborate with Creative, Content and Product teams to align with brand and value proposition.
• Maintain data quality, consent and preference management; QA processes for high-volume sends.
• Support CRM & Lifecycle Marketing Manager with campaign planning and ongoing CRM capability improvements.

Skills

CRM

Lifecycle marketing

Email marketing

Analytics

A/B testing

Power BI

SQL

HTML

Education

Bachelor's degree in marketing, business or related field

Tools

Salesforce Marketing Cloud

Journey Builder

Email Studio

Automation Studio

Data Extensions

Job description

Invested Talent is partnering with a global online trading and investing business to expand its CRM and lifecycle marketing capability in Australia. This hands-on CRM specialist role focuses on journeys, data and automation to drive client acquisition, engagement and retention.

You will build and deploy lifecycle campaigns across channels, manage Salesforce Marketing Cloud, perform A/B testing, and derive insights from KPI metrics to continually optimise campaigns.