Lifecycle Growth Architect

Stake Australia; Sydney; Hybrid; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Professional development allowance

Up to 16 weeks of paid parental leave

Childcare allowance

Wellbeing support

Annual leave swap days

Discretionary performance bonus

Stake products: SMSF 30% discount on 1

Job summary

Stake is seeking a Lifecycle Manager in Sydney to own how we engage customers along their journey. You will uncover moments that matter, build personalised experiences and strengthen retention with data-informed strategies.

You’ll shape lifecycle, CRM and growth programs, partnering with Product, Engineering and Data to drive measurable impact and continuous improvement in communications and user journeys.

Qualifications

• You've built your craft in lifecycle, CRM or customer growth and know how to create experiences that strengthen engagement, retention and customer lifetime value.
• You think in systems rather than campaigns, connecting customer behaviour into end-to-end journeys that continuously improve.
• You're naturally curious. You combine quantitative data with customer insight to understand what people do and why they do it.

Responsibilities

• Own how we engage customers throughout their journey, identifying moments that matter and building personalised experiences.
• Develop segmentation and personalisation capabilities to deliver relevant communications.
• Establish experimentation culture, measuring outcomes and improving messaging, timing, channels and journeys.
• Partner across Growth, Product, Engineering and Data to turn friction into growth.
• Create measurement frameworks linking lifecycle initiatives to engagement and long-term value.

Job description

Stake is seeking a Lifecycle Manager in Sydney to own how we engage customers along their journey. You will uncover moments that matter, build personalised experiences and strengthen retention with data-informed strategies.

You’ll shape lifecycle, CRM and growth programs, partnering with Product, Engineering and Data to drive measurable impact and continuous improvement in communications and user journeys.