Lifecycle Marketing Lead: Build Loyalty & Flows (Hybrid)

Revererecruitment; Brisbane; Hybrid; AUD 100,000 - 140,000; Full time

Benefits offered by this job

9-day fortnight

Up to 2 days WFH per week

Training & development

Staff or family discounts

Company events

Job summary

Adventure Operations (AO) is seeking a hands-on Lifecycle Marketing Lead to own the CRM across OZtrail and MTB Direct. You will manage Klaviyo and SMS day to day and build a loyalty program from scratch, creating impact across multiple brands.

You will design automated flows, run campaigns, and lead A/B testing to lift open rates, conversions and retention, while collaborating with Ecommerce, Creative, Product and Customer Service teams.

Qualifications

• Hands-on experience with Klaviyo and Shopify end-to-end.
• Experience using a loyalty/rewards platform (Yotpo preferred).
• Strong grasp of email deliverability, list hygiene and consent management.
• Experience running multi-channel lifecycle marketing across email and SMS.
• Track record of A/B testing and data-driven optimization.
• Sharp copywriting and proofreading with brand consistency.
• Ability to juggle multiple brands and competing priorities.

Responsibilities

• Build, test and optimise automated flows: welcome, abandon, post-purchase, win-back and replenishment.
• Plan and send email and SMS campaigns aligned with the promotional calendar.
• Run structured A/B tests and apply learnings to future sends.
• Lead the end-to-end build and launch of a loyalty program.
• Manage list health, segmentation and deliverability across brands.
• Track lifecycle performance and translate insights into actions to grow retention and revenue.
• Collaborate with eCommerce, Creative, Product and Customer Service teams.

Tools

Klaviyo

Shopify

Yotpo

Okendo

LoyaltyLion

Job description

Adventure Operations (AO) is seeking a hands-on Lifecycle Marketing Lead to own the CRM across OZtrail and MTB Direct. You will manage Klaviyo and SMS day to day and build a loyalty program from scratch, creating impact across multiple brands.

You will design automated flows, run campaigns, and lead A/B testing to lift open rates, conversions and retention, while collaborating with Ecommerce, Creative, Product and Customer Service teams.