Lifecycle Marketing Lead — Data-Driven Growth (Hybrid Sydney)

Peoplebank; Sydney; Hybrid; AUD 100,000 - 140,000; Full time

Job summary

Peoplebank is seeking a skilled Customer Lifecycle Marketing Lead to join a large-scale organisation. You will lead multi-channel campaigns that strengthen relationships and drive growth, using data-driven insights and segmentation to maximise engagement.

Based in Sydney with hybrid work flexibility (2-3 days onsite, 2 days WFH), this 11-month contract offers an opportunity to shape lifecycle programs, optimise marketing automation, and collaborate with stakeholders across channels.

Qualifications

• 8+ years’ experience in growth marketing, CRM, marketing, or customer lifecycle marketing automation related role.
• Proven success delivering customer lifecycle marketing programs that drive strong business results.
• Experience with marketing automation platforms and customer segmentation/personalisation, ideally using Adobe tools.
• Strong analytical and optimisation skills, using data insights to develop and improve marketing campaigns through testing and learning.

Responsibilities

• Deliver end-to-end customer lifecycle marketing campaigns, partnering with key stakeholders to create engaging and personalised customer experiences across multiple touchpoints.
• Manage the execution of targeted marketing initiatives across channels including email, SMS, direct mail, push notifications, social media, and digital platforms, from audience selection and campaign strategy through to delivery and performance measurement.
• Drive continuous optimisation by analysing campaign performance, identifying improvement opportunities, and collaborating with internal teams and external partners to enhance customer engagement and achieve business objectives.

Skills

Growth marketing

CRM

Lifecycle marketing

Analytics

A/B testing

Tools

Adobe tools

Marketing automation platforms

Job description

Peoplebank is seeking a skilled Customer Lifecycle Marketing Lead to join a large-scale organisation. You will lead multi-channel campaigns that strengthen relationships and drive growth, using data-driven insights and segmentation to maximise engagement.

Based in Sydney with hybrid work flexibility (2-3 days onsite, 2 days WFH), this 11-month contract offers an opportunity to shape lifecycle programs, optimise marketing automation, and collaborate with stakeholders across channels.