Growth Marketing & Lifecycle Lead: CRM, Loyalty & Growth

Boody Australia; Sydney; Presencial; AUD 90 000 - 125 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Office location on Crown Street

B-Corp organisation

Career growth opportunities

Product allowance and team discount

Resumo da oferta

Boody Australia is seeking a Growth Marketing Specialist to own the lifecycle program (Email, SMS, Loyalty) and contribute to acquisition and growth across APAC, NAM, and UKEU. You will partner with Brand, Product and Digital teams to drive CRM effectiveness, optimize campaigns, and grow customer lifetime value.

The role requires 3+ years in lifecycle marketing, strong analytics, and hands-on experience with Klaviyo, Yotpo and Shopify.

Qualificações

• 3+ years in lifecycle marketing/CRM, ideally in a D2C retail environment.
• Strong analytical mindset and data-driven decision making.
• Experience with marketing automation platforms and analytics tools.

Responsabilidades

• Develop and execute lifecycle campaigns across Email, SMS, Loyalty.
• Plan, QA, and deploy CRM campaigns aligned with launches and promos.
• Manage automated customer journeys (welcome, post-purchase, cart abandonments).
• Drive Loyalty signups and engagement, collaborating with Brand.
• Coordinate with agencies for health checks and audits to ensure best practice.
• Collaborate with Product and Digital teams to align data and lifecycle.
• Conduct A/B testing and translate insights into action.

Conhecimentos

Lifecycle marketing

CRM

Data analysis

A/B testing

Cross-functional collaboration

Communication

Formação académica

Bachelor's degree in marketing or related field

Ferramentas

Klaviyo

Yotpo

Shopify

Descrição da oferta de emprego

Boody Australia is seeking a Growth Marketing Specialist to own the lifecycle program (Email, SMS, Loyalty) and contribute to acquisition and growth across APAC, NAM, and UKEU. You will partner with Brand, Product and Digital teams to drive CRM effectiveness, optimize campaigns, and grow customer lifetime value.

The role requires 3+ years in lifecycle marketing, strong analytics, and hands-on experience with Klaviyo, Yotpo and Shopify.