Hybrid: Growth-Driven Digital Marketing & eCommerce Lead

Agrifutures; Sydney; Hybrid; AUD 108,000 - 132,000; Full time

Job summary

Agrifutures is seeking an experienced Digital Marketing and eCommerce Manager to lead customer acquisition, lifecycle marketing, and digital performance for a premium consumer brand. You will own end-to-end digital activity across paid media, CRM, website experiences, and owned channels, collaborating with internal teams and agencies.

Reporting to the Head of Marketing, you will develop strategies supporting online and retail growth, manage budgets, optimise campaigns, and drive measurable

Qualifications

• 5+ years' experience in digital marketing, performance marketing, eCom or CRM management.
• Strong experience managing paid media campaigns and agency relationships.
• Proven success with email marketing, automation and lifecycle programs.
• Experience with eCommerce platforms and digital analytics.
• Strong understanding of customer acquisition, conversion and retention strategies.
• Excellent project management and stakeholder engagement skills.
• Data-driven mindset with commercial acumen and creativity.

Responsibilities

• Own acquisition, onboarding, retention and re-engagement lifecycle strategies.
• Manage paid media strategy and budget allocation across key channels.
• Own campaign landing pages and lead generation journeys.
• Ensure digital assets are live and optimised prior to launch.
• Collaborate with content, SEO and conversion optimisation initiatives.
• Drive website traffic and improve customer experience across digital touchpoints.
• Lead owned-channel planning and content execution across social platforms.
• Own digital performance reporting and attribution with actionable insights.

Skills

Digital marketing

Performance marketing

CRM management

Email marketing

Tools

Google Analytics

CRM platforms

Email automation tools

eCommerce platforms

Job description

Agrifutures is seeking an experienced Digital Marketing and eCommerce Manager to lead customer acquisition, lifecycle marketing, and digital performance for a premium consumer brand. You will own end-to-end digital activity across paid media, CRM, website experiences, and owned channels, collaborating with internal teams and agencies.

Reporting to the Head of Marketing, you will develop strategies supporting online and retail growth, manage budgets, optimise campaigns, and drive measurable