Growth-Driven Digital Marketing & eCommerce Lead (Hybrid)

Sharp & Carter; Sydney; Hybrid; AUD 108,000 - 132,000; Full time

Benefits offered by this job

Competitive salary

Career development opportunities

Job summary

Sharp & Carter is a premium retail brand seeking a Digital Marketing and eCommerce Manager to lead customer acquisition, lifecycle marketing and digital performance across paid media, CRM and eCommerce.

You will drive always‑on digital activity, collaborate with internal teams and agencies, and own the execution of campaigns from strategy to optimisation. This is a hands‑on role in a supportive, growth‑oriented culture.

Qualifications

• 5+ years of experience in digital marketing, performance marketing, eCom or CRM management.
• Strong experience managing paid media campaigns and agency relationships.
• Proven success with email marketing, automation and lifecycle programs.
• Experience with eCommerce platforms and digital analytics.
• Strong understanding of customer acquisition, conversion and retention strategies.
• Excellent project management and stakeholder engagement skills.
• A data-driven mindset combined with commercial acumen and creativity.

Responsibilities

• Own customer lifecycle strategies across acquisition, onboarding, retention and re-engagement.
• Build segmentation and personalization strategies to drive engagement and revenue.
• Manage paid media strategy and budget allocation across key channels.
• Own campaign landing pages and lead generation journeys.
• Ensure all digital campaign assets are live and optimised prior to launch.
• Collaborate with content, SEO and conversion initiatives.
• Drive website traffic and improve customer experience across digital touchpoints.
• Lead owned-channel planning and content execution across social platforms.
• Own digital performance reporting and attribution.
• Provide actionable insights to improve campaign performance and customer journey outcomes.

Skills

5+ years experience

Paid media management

Lifecycle marketing

Email marketing

eCommerce platforms

Analytics

Project management

Job description

Sharp & Carter is a premium retail brand seeking a Digital Marketing and eCommerce Manager to lead customer acquisition, lifecycle marketing and digital performance across paid media, CRM and eCommerce.

You will drive always‑on digital activity, collaborate with internal teams and agencies, and own the execution of campaigns from strategy to optimisation. This is a hands‑on role in a supportive, growth‑oriented culture.