Digital Marketing and eCommerce Manager

Agrifutures; Sydney; Hybrid; AUD 108,000 - 132,000; Full time

Job summary

Agrifutures is seeking an experienced Digital Marketing and eCommerce Manager to lead customer acquisition, lifecycle marketing, and digital performance for a premium consumer brand. You will own end-to-end digital activity across paid media, CRM, website experiences, and owned channels, collaborating with internal teams and agencies.

Reporting to the Head of Marketing, you will develop strategies supporting online and retail growth, manage budgets, optimise campaigns, and drive measurable

Qualifications

• 5+ years' experience in digital marketing, performance marketing, eCom or CRM management.
• Strong experience managing paid media campaigns and agency relationships.
• Proven success with email marketing, automation and lifecycle programs.
• Experience with eCommerce platforms and digital analytics.
• Strong understanding of customer acquisition, conversion and retention strategies.
• Excellent project management and stakeholder engagement skills.
• Data-driven mindset with commercial acumen and creativity.

Responsibilities

• Own acquisition, onboarding, retention and re-engagement lifecycle strategies.
• Manage paid media strategy and budget allocation across key channels.
• Own campaign landing pages and lead generation journeys.
• Ensure digital assets are live and optimised prior to launch.
• Collaborate with content, SEO and conversion optimisation initiatives.
• Drive website traffic and improve customer experience across digital touchpoints.
• Lead owned-channel planning and content execution across social platforms.
• Own digital performance reporting and attribution with actionable insights.

Skills

Digital marketing

Performance marketing

CRM management

Email marketing

Tools

Google Analytics

CRM platforms

Email automation tools

eCommerce platforms

Job description

• Own always-on Digital Marketing & eCommerce activity across Web, CRM & Paid
• Join this Premium Retail Product Brand | Warm and collaborative culture | 3 days in the office and 2 days from home
• $120,000 + super | 14 month contract initially with view to perm role | Alexandria location

Digital Marketing and eCommerce Manager

Drive Growth. Optimise Performance. Deliver Results.

We are looking for an experienced and commercially minded Digital Marketing and eCommerce Manager to lead customer acquisition, lifecycle marketing, and digital performance across a premium consumer brand.

This is an exciting opportunity for a hands-on digital marketer who thrives at the intersection of performance marketing, CRM, eCommerce, and customer experience. You'll play a pivotal role in driving qualified demand, optimising digital channels, and delivering measurable business outcomes.

Working closely with internal stakeholders and specialist agency partners, you'll own the execution and performance of always-on digital activity across paid media, CRM, website experiences, and owned channels.

About the Role

Reporting to the Head of Marketing, you'll be responsible for developing and executing digital strategies that support both online and retail growth objectives. Your focus will be on:

• Own customer lifecycle strategies across acquisition, onboarding, retention and re-engagement and Build segmentation and personalisation strategies to drive customer engagement and revenue.
• Manage paid media strategy and budget allocation across key channels.
• Own campaign landing pages and lead generation journeys.
• Ensure all digital campaign assets are live and optimised prior to launch.
• Collaborate with internal teams on content, SEO and conversion optimisation initiatives.
• Drive website traffic and improve customer experience across digital touchpoints.
• Lead owned-channel planning and content execution across social platforms.
• Own digital performance reporting and attribution.Provide actionable insights to improve campaign performance and customer journey outcomes.

About You

You'll be a results-driven digital marketing professional with strong technical expertise and a proven track record delivering growth through digital channels.

Ideally, you'll bring:

• 5+ years' experience in digital marketing, performance marketing, eCom or CRM management.
• Strong experience managing paid media campaigns and agency relationships.
• Proven success with email marketing, automation and lifecycle programs.
• Experience with eCommerce platforms and digital analytics.
• Strong understanding of customer acquisition, conversion and retention strategies.
• Excellent project management and stakeholder engagement skills.
• A data-driven mindset combined with commercial acumen and creativity.

What's in it for you?

• Opportunity to own and shape the digital marketing agenda.
• Exposure across CRM, performance marketing, eCommerce and customer experience.
• Collaborative and supportive culture with strong leadership.
• Join a recognised premium consumer brand during an exciting growth phase.
• Competitive salary and career development opportunities.
• $120,000 base + super
• 14 month contract initially with the view for permanency for the right person