Growth-Driven Digital Marketing & E-Commerce Manager

Time Personnel; Australia; On-site; AUD 120,000 - 180,000; Full time

Job summary

Time Personnel in Australia seeks a highly experienced digital marketing leader to own the strategy for a portfolio of brands. You will manage budgets, optimise campaigns across Google Ads, Meta, and email via Klaviyo, and drive revenue growth while maintaining brand integrity.

The role demands hands-on analytics, SEO leadership, content planning, and collaboration with creators, with a strong emphasis on data-driven results.

Qualifications

• Matric or equivalent qualification is required.
• Minimum 2 years managing the full digital marketing function for a brand or portfolio.
• Experience managing an annual marketing budget.
• Proven ability to demonstrate results by brand and channel.
• Hands-on experience with Google Ads and Merchant Center.
• Strong Meta advertising experience.
• Experience building content pipelines and working with creators.
• Experience managing email flows and campaigns (Klaviyo preferred).
• Strong knowledge of GA4 and tag management.
• Experience developing and managing an SEO strategy.
• Personally builds campaigns, writes copy, manages feeds and produces reports.
• Comfortable testing, analysing and improving activity personally.
• Commercially focused and highly data-driven.
• UK or European ecommerce experience.
• Shopify or WooCommerce and CRO experience.
• Creator/influencer programme experience.
• Google and Meta certifications.

Responsibilities

• Own the digital marketing strategy for each brand and the overall portfolio.
• Develop annual and seasonal marketing plans.
• Audit performance against digital best practice and prioritise improvements based on commercial impact.
• Own online revenue growth while managing acquisition costs and profitability.
• Monitor MER, CAC, contribution and channel performance and take action based on the data.
• Define clear roles and positioning for each brand within the market.
• Prevent brands from competing against each other in paid search.
• Structure accounts, product feeds and customer lists appropriately by brand.
• Identify opportunities to share content and resources across brands while maintaining distinct brand identities.
• Personally manage Google Ads and Google Merchant Center.
• Build and optimise campaign structures, product feeds and Shopping activity.
• Test Performance Max and other relevant opportunities.
• Carry out regular search-term analysis and campaign hygiene.
• Manage budgets and campaign pacing based on weather, stock and seasonal demand.
• Test Microsoft Ads where commercially justified.
• Own Meta advertising from strategy through to execution.
• Establish a regular creative testing programme and use performance data to guide decisions.
• Develop first-party audiences and make effective use of reviews and customer-generated content.
• Manage content calendars and ensure assets are produced against agreed plans.
• Set and manage the SEO strategy for each brand.
• Develop keyword strategies and track performance against target terms.
• Identify technical SEO requirements and work with the Head of Digital to prioritise development work.
• Build and optimise email flows, including welcome, abandoned basket, post-purchase, replenishment and win-back.
• Own monthly campaign calendars and segmentation.
• Ensure activity complies with UK consent requirements.
• Ensure accurate tracking across GA4, tag management and consent mode.
• Maintain a clear and consistent view of attribution and performance.
• Manage weekly budget pacing and take corrective action where required.
• Set clear weekly priorities and provide written briefs.
• Set objectives and maintain a clear performance scorecard.
• Brief and manage freelancers and creators against measurable outcomes.
• Develop playbooks and repeatable processes for core marketing activities.

Skills

Google Ads

Merchant Center

Meta advertising

Klaviyo

GA4 / tag management

SEO strategy

Content creation & creators

Email flows & campaigns

Shopify / WooCommerce

CRO

Creator/influencer programmes

Budgets & profitability

UK/European ecommerce experience

Certifications (Google/Meta)

Education

Matric or equivalent

Tools

Google Ads

Google Merchant Center

Meta Ads

Klaviyo

GA4

Tag Manager

SEO tooling

Shopify / WooCommerce

Content platforms

Job description

Time Personnel in Australia seeks a highly experienced digital marketing leader to own the strategy for a portfolio of brands. You will manage budgets, optimise campaigns across Google Ads, Meta, and email via Klaviyo, and drive revenue growth while maintaining brand integrity.

The role demands hands-on analytics, SEO leadership, content planning, and collaboration with creators, with a strong emphasis on data-driven results.