Hybrid Experimentation Lead — Funnel & Digital Experience

Woolworths Group; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Team discounts

Global career opportunities

Work from anywhere policy

Parental Leave

Job summary

Woolworths Group is seeking an Experimentation Capability Lead to own and optimise the digital customer funnel across Woolworths web and app. You will map journeys, identify friction points with Fullstory and analytics, and drive end-to-end experimentation to convert visitors into high-value customers.

In this hybrid role, you’ll own audience targeting tooling and lead experimentation across both web and app, collaborating with stakeholders across the business to maximise engagement and

Qualifications

• 5+ years in Digital/E-commerce roles, including specialist capacity.
• Strong experience leading digital optimisation (A/B & multivariate testing).
• Hands-on analytics using web analytics platforms to drive decisions.
• Proven ability to manage stakeholders and orchestration of experimentation tooling.

Responsibilities

• Own the digital customer funnel optimisation for Woolworths web and app.
• Map and analyse journeys using Fullstory and analytics to identify drop-offs and friction.
• Lead end-to-end experimentation, audience targeting, and optimization across web and app.
• Collaborate with cross-functional teams to improve engagement and conversion rates.

Skills

Data-driven optimisation

Funnel analysis

A/B testing

Stakeholder management

Experimentation ownership

Tools

GA4

Adobe Target

Fullstory

Adobe Analytics

Job description

Woolworths Group is seeking an Experimentation Capability Lead to own and optimise the digital customer funnel across Woolworths web and app. You will map journeys, identify friction points with Fullstory and analytics, and drive end-to-end experimentation to convert visitors into high-value customers.

In this hybrid role, you’ll own audience targeting tooling and lead experimentation across both web and app, collaborating with stakeholders across the business to maximise engagement and