Growth-Focused Digital Optimisation Specialist

BOQ Group; Sydney; On-site; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Flexible working arrangement

Discounted financial products

Salary sacrificing options

Paid parental leave

Purchase additional annual leave

Discounted private health insurance

Job summary

BOQ Group is seeking a Digital Optimisation Specialist to drive experimentation and performance uplift across its websites and apps. You will design, implement, and analyse A/B and multivariate tests to improve user experience and conversion, collaborating with Product Marketing, UX, Data & Analytics, Product and Technology to deliver an insight-led optimisation program.

You will also maintain tagging and dashboards, support testing platforms, ensure regulatory compliance, and contribute to

Qualifications

• Hands-on experience running A/B and multivariate tests across websites or apps.
• Proficiency with Adobe Analytics and Adobe Launch.

Responsibilities

• Own test setup and execution from hypothesis to analysis and reporting.
• Maintain tagging, data tracking and dashboards for self-service insights.
• Support testing platforms and ensure regulatory/privacy compliance.
• Contribute to uplift projects, content updates and BAU tasks.

Skills

A/B testing

Multivariate testing

Data analysis

Tools

Adobe Analytics

Adobe Launch

Job description

BOQ Group is seeking a Digital Optimisation Specialist to drive experimentation and performance uplift across its websites and apps. You will design, implement, and analyse A/B and multivariate tests to improve user experience and conversion, collaborating with Product Marketing, UX, Data & Analytics, Product and Technology to deliver an insight-led optimisation program.

You will also maintain tagging and dashboards, support testing platforms, ensure regulatory compliance, and contribute to