Experimentation Specialist

Conversion Kings; Brisbane; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Monthly RDO

Birthday day off

Employee of the month

Hybrid work

Assistant support

Free coffee & snacks

Training playbooks

Job summary

Conversion Kings, a leading CRO agency in Australia, is seeking an Experimentation Specialist to join our team in a full-time hybrid role based in Brisbane.

You will design and manage structured experimentation programs for ecommerce and lead generation clients, translating research into actionable hypotheses, roadmaps and measurable commercial outcomes through collaboration with Strategy, Data, Design and Development teams.

Qualifications

• Experience in CRO, experimentation or digital optimisation across ecommerce/lead gen.
• Understanding of hypotheses, test design, measurement and interpretation.
• Ability to connect quantitative and qualitative insights to commercial opportunities.
• Strong analytical and problem-solving skills with data-driven recommendations.
• Background in digital marketing; analytics/UX/SEO/PPC knowledge a plus.
• Experience with qualitative and quantitative research methods.
• Strong project management and ability to multi-task across priorities.
• Excellent communication and confidence working with clients and stakeholders.
• Collaborative across Strategy, Data, Research, Design and Development.

Responsibilities

• Facilitate client Discovery Sessions to understand business goals and growth challenges.
• Review research to identify conversion barriers and opportunities.
• Interpret findings and connect to client objectives.
• Identify opportunities where experimentation can drive business impact.
• Develop hypotheses, test charters and low-fidelity designs.
• Create prioritized testing roadmaps and quarterly strategies.
• Collaborate with Design and Development to launch experiments.
• Coordinate experiment delivery across teams and clients.
• Monitor experiments and identify issues or opportunities.
• Analyse results and translate findings into actionable recommendations.
• Feed learnings back into the optimisation roadmap.
• Manage experimentation projects from planning to delivery, including timelines and budgets.
• Facilitate weekly client meetings, monthly performance reviews and workshops.
• Communicate insights in clear, commercially relevant terms.
• Build trusted relationships with client stakeholders.
• Identify opportunities to expand programs and upsell opportunities.

Skills

Conversion Rate Optimisation

Experimentation principles

Data-driven insights

Analytical skills

Digital marketing

Qual/Quant research

Project management

Communication

Team collaboration

Tools

Analytics tools

Job description

Conversion Kings is a leading conversion rate optimisation (CRO) agency specialising in helping e-commerce and lead generation businesses turn more of their existing traffic into revenue and growth.

For 12 years, we’ve been building and refining the frameworks, processes and expertise required to run effective experimentation programs - combining Strategy, Data, Research, Design and Development to uncover opportunities, test ideas and create measurable improvements in website performance.

We don’t believe in guesswork. We use evidence, research and experimentation to understand what is holding a website back, identify where the biggest opportunities lie, and systematically test ways to improve performance.

About the role

Due to continued growth, we’re looking for a commercially minded Experimentation Specialist to join our team.

This is a full-time hybrid role, ideally based in Brisbane, focused on helping clients build and execute structured experimentation programs that deliver measurable commercial outcomes.

Key responsibilities

Research & Opportunity Identification

• Facilitate client Discovery Sessions to understand their business, customers, commercial goals and growth challenges
• Review quantitative and qualitative research to identify conversion barriers and growth opportunities
• Interpret research findings and tactic reports from subject matter experts and connect them back to client objectives
• Identify opportunities where experimentation can generate meaningful business impact

Experimentation Strategy

• Turn research and data into clear, evidence-based experimentation hypotheses
• Develop prioritised testing roadmaps based on potential impact, confidence and effort
• Build quarterly experimentation strategies aligned to client commercial goals
• Challenge assumptions and identify opportunities to test rather than rely on opinion or best practice
• Develop experiment concepts, test charters and low-fidelity test designs
• Clearly define hypotheses, primary metrics, success criteria and expected outcomes
• Collaborate with Design and Development teams to ensure experiments are accurately translated and launched
• Coordinate experiment delivery across internal teams and client stakeholders
• Monitor experiments and identify issues or opportunities throughout the testing process
• Analyse results and translate findings into clear, actionable recommendations
• Feed experiment learnings back into the optimisation roadmap and future testing strategy

Client & Project Management

• Manage experimentation projects from planning through to delivery, ensuring timelines and budgets are maintained
• Facilitate weekly client meetings, monthly performance reviews and strategic workshops
• Communicate complex research, experimentation and performance insights in a clear and commercially relevant way
• Build trusted relationships with client stakeholders and become a strategic partner in their experimentation program

Commercial Growth

• Identify opportunities to expand experimentation programs based on client needs and performance opportunities
• Contribute to upsell opportunities and new business pitches
• Help clients understand the commercial value of building a structured experimentation culture

What we're looking for

We’re looking for someone who combines analytical thinking, commercial judgement and curiosity. You’ll ideally have:

• Proven experience in Conversion Rate Optimisation, experimentation, digital optimisation or value/performance improvement across e-commerce and/or lead generation businesses
• A strong understanding of experimentation principles, including hypothesis development, test design, measurement and interpretation
• The ability to connect quantitative and qualitative insights to commercial opportunities
• Strong analytical and problem-solving skills, with the ability to turn data into clear recommendations
• A solid understanding of digital marketing, with additional expertise in areas such as Analytics, UX, Web Development, SEO, PPC, Social Media or related disciplines highly regarded
• Experience working with qualitative and quantitative research methods
• Strong project management skills and the ability to manage multiple priorities
• Excellent communication skills and confidence working directly with clients and stakeholders
• A collaborative mindset and the ability to work effectively across Strategy, Data, Research, Design and Development

As well as the exciting projects and industry-leading clients you will be working with, here are a few of our benefits & perks:

• Monthly Paid Rostered Day Off (RDO) excl. Easter, Dec & Jan
• Birthday day off
• Employee of the month award / bonus
• Hybrid Work: 3 days in the office / 2 days remote
• Dedicated assistant support to help manage administration tasks
• Free coffee, breakfast & snacks
• Comprehensive training playbooks with structured processes and templates