Senior Manager - Digital Content

Woolworths Group; Sydney; Hybrid; AUD 180,000 - 270,000; Full time

Benefits offered by this job

Hybrid working model

Sonder wellbeing app access

Generous leave policy

Team discounts across Woolworths Group

Job summary

Woolworths Group in Australia seeks a Senior Manager to lead digital content delivery and product data, guiding two core teams for front-end customer experiences and back-end data governance. This 12-month fixed-term role drives AI-enabled automation and strategic data enrichment across the Woolworths app and website.

You will partner with key stakeholders from Food eCom, Partnerhub, EDM/Healthylife, Digital Experience and AU Food to shape content strategy, governance and transformational

Qualifications

• Experience leading digital content/experience programs at scale.
• Proven ability to partner with senior stakeholders and cross-functional teams.
• Strong data governance and product data content experience.

Responsibilities

• Provide strategic leadership over end-to-end app and website content experience and define customer-first journeys.
• Direct leadership of 2 Managers and 1 Lead with 11 indirect reports; oversee 4 matrixed delivery team members.
• Own enterprise site governance, guidelines, and automated risk mitigation processes.
• Lead AI-driven content enrichment and automation initiatives to improve speed and quality.

Skills

Strategic leadership

Stakeholder management

Data-driven decision making

AI in content

Change management

Tools

AEM

Contentful

Job description

We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

About the role

We’re looking for a Senior Manager to act as a strategic lead supporting a high-performing, multi-layered leadership squad to scale digital content delivery, product data, site governance, and leverage AI automation to drive efficiency. You’ll drive the leadership squads of two core teams in end to end content management of the Woolworths app and website for front end customer experience and back end product data. Key stakeholders in this role will include Food eCom, Partnerhub, EDM/Healthylife, Digital Experience and AU Food (Brand & Marketing)

This role will be a 12 month fixed term contract.

What you’ll do:

1. Strategic leadership in Digital Content Experience

• Provide strategic leadership over the end-to-end app and website content experience, defining the vision for seamless, customer-first front-end journeys across all digital touchpoints.
• Direct a high-performing leadership squad, maintaining direct management of 2 Managers and 1 Lead, with ultimate accountability for 11 indirect reports.
• Provide operational and strategic direction for 4 matrixed delivery team membersdelivering into this role, successfully aligning cross-functional resources to resolve daily execution challenges.
• Lead content management as a formal practice across the entire enterprise, creating standard strategic frameworks, guidelines, and upskilling programs for distributed content managers.
• Lead next-generation product data content and enrichment streams, leveraging artificial intelligence to automate and elevate the depth, quality, and structure of the digital shelf.
• Architect data enrichment roadmaps that support agentic commerce, strategically positioning product data attributes to be deeply contextualised, accurate, and structured for ingestion by autonomous AI agents, search engines, and recommendation models.
• Direct a specialised product data-content teamtasked with managing complex data lifecycles, advanced asset organisation, and legal/compliance checks.
• Drive the strategy for workflow automation via AI integration, championing systemic process improvements, auto-generation capabilities, and smart tagging to optimise delivery speed and unlock operational capacity.

3. Enterprise content governance, practice and transformation

• Direct a dedicated team focused on the daily execution, scheduling, and deployment of premium consumer-facing content against high-level commercial objectives.
• Own enterprise site governance, architecting and embedding strict digital content guidelines, component usage policies, and automated risk mitigation processes.
• Orchestrate high impact special projects, including enterprise-wide CMS migrations,personalisation tools, structural tech upgrades, and future roadmap discovery for upcoming digital experiences.
• Bridge the gap between creative assets and technical front-end development, ensuring brand consistency, component integrity, and operational velocity across CMS and personalisation tools.

What you’ll bring:

• Ability to effectively engage with and influence senior internal and external relationships
• Experience in the development and delivery of digital solutions for BAU functions and portfolio programs
• Proven analytical and problem-solving skills in a team environments
• Demonstrated experience with Content Management Systems (CMS) to manage and publish website content, preferably AEM and/or Contentful
• Data driven decision maker, with an eye for detail and a focus on the bigger picture
• Ability to work autonomously and proactively lead the chapter strategy and vision
• Innovative and forward-thinking, focused on enhancing our customer experience

Note: Woolworths Group is an inclusive, team-first company committed to breaking down institutional barriers that keep people from reaching their potential. If you meet some, but not all of the requirements above, we urge you to please still submit your application.

What you’ll experience

Our Team Members are at the heart of everything we do and we’re always looking for ways to support your career journey and reward great work:

• A commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams
• High-impact role supporting our teams who enrich our communities.
• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.
• A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.
• A progressive and competitive leave policy that gives you more space for what matters to you.
• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.