Digital Platform Specialist

Woolworths Group; Sydney; Hybrid; AUD 85,000 - 110,000; Full time

Benefits offered by this job

Hybrid working model

Wellbeing programs

Competitive leave policy

Job summary

A leading retail group in Sydney is seeking a Digital Platform Specialist to enhance customer communications and manage advertising media. You will collaborate with various teams to optimize performance across digital platforms. The ideal candidate will have strong analytical skills, experience in digital marketing, and a passion for innovation. The role offers a competitive salary and a hybrid work model.

Qualifications

• 4+ years of experience in digital and/or direct marketing.
• Proficiency in reporting and analytics tools like GA4 and Tableau.
• Deep understanding of digital advertising principles.

Responsibilities

• Ensure feed-based advertising media is delivered flawlessly.
• Manage BAU feed projects and troubleshoot issues.
• Collaborate with teams to execute initiatives and optimize performance.

Skills

Digital marketing expertise

Data analysis skills

Problem-solving abilities

Communication skills

Experience in Google Ads

Education

Bachelor's degree in a relevant field

Tools

Google Analytics 4

Tableau

Google Cloud Platform

Job description

Overview

Join to apply for the Digital Platform Specialist role at Woolworths Group.

We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – to create better experiences together for a better tomorrow. It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Welcome to WDigital

Part of the Group Technology team within Australia\'s largest retailers, WDigital aims to bring the best of Woolworths Group to our customers. We are an innovation business that brings together the brightest minds in e-commerce, technology, media, and data to transform how people live and shop. Our agile teams are empowered to innovate and deliver an excellent experience for our customers – whether they shop in-store or online.

The Opportunity

Join our dynamic Digital Media Agency Tribe and become a pivotal player in shaping customer communications across a diverse portfolio of Woolworths Group brands. You’ll also be instrumental in unlocking advertising opportunities for our valued suppliers.

What you’ll do

• Be the go-to expert ensuring feed-based advertising media is delivered flawlessly.
• Collaborate with the Search, Social, and Programmatic teams and act as a subject matter expert in Products Up and the Google Marketing Platform stack (GA360, SA360, DV360).
• Work with our GA360 agency partner and vendors.
• Deliverables include:

• Spearheading data initiatives, platform integrations, and martech.
• Product feed management and feed optimisations to improve performance.
• Manage BAU feed projects, troubleshoot impacted items (e.g., disapproved products in Google Merchant Center and Commerce catalogues in Social platforms), and provide SME support for platform delivery and maintenance.
• Research and present new concepts to drive platform and digital channel efficiency.
• Collaborate with the Lead Platforms Specialist to create end-to-end execution processes and reuse base elements for timely market response.
• Strive for quality execution (QA outcomes) of feed-based campaigns across digital media channels.
• Initiate test and learn programs to trial best practices and leading-edge campaigns and tactics to drive conversion.
• Work closely with stakeholders to understand objectives and priorities for development activities and ensure compliance with internal and external regulatory requirements.

What you’ll bring

• +4 years of experience in digital and/or direct marketing, either in an agency or in-house environment. Passion for cutting-edge and emerging technologies.
• Expertise in digital marketing platforms, including Google Ads, SA360, CM360, and DV360.
• Troubleshooting experience and technical integration of data and platforms.
• Proficiency in reporting and analytics tools like GA4, Looker Studio, and Tableau.
• Strong data manipulation and analysis skills using Google Sheets/Excel.
• Deep understanding of digital advertising principles across Paid Search, Social Media, and programmatic buying.
• Experience with Google Merchant Center and product feeds optimization.
• Familiarity with complex data sets and customer databases, including segmentation, clustering, and predictive modeling.
• Proven problem-solver with strong analytical ability and technical proficiency.
• Excellent verbal and written communication skills.
• Experience with feed-based performance advertising across GMC, Meta Catalogue, TikTok, Pinterest, Snapchat.
• Experience in mobile, email, and/or social advertising.
• Strong commercial acumen with a track record of creating successful business cases and activity plans.
• Google Cloud Platform and/or BigQuery experience.

What you’ll experience

• Hybrid working model offering flexibility between office/hub and remote work.
• High-impact role supporting teams that enrich communities.
• Global business with diverse career possibilities and a wide network.
• Wellbeing programs and 24/7 access to wellbeing resources.
• Competitive leave policy and team discounts across Woolworths Group brands.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Information Technology

Industries

• IT Services and IT Consulting

Everyone belongs at Woolworths Group. Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We encourage all candidates to apply; please let us know if we can support you with any adjustments in the hiring process.