Digital Experimentation Lead – Optimization & Insights

Australian Unity; Melbourne; On-site; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Competitive salary + bonus program

Additional wellbeing leave days

14-week paid parental leave

Employee Referral Program

Employee Assistance Program

Maxxia Rewards discounts

Discounts on Private Health Insurance

Access to LinkedIn Learning courses

Job summary

A leading wellbeing company in Melbourne is seeking an Experimental Lead - Digital to drive experimentation frameworks. You will lead A/B testing, collaborate with various teams, and leverage digital insights to enhance user engagement. The ideal candidate has robust experience in digital optimization and analytics. This role offers a competitive salary, bonus programs, and additional wellbeing leave.

Qualifications

• Deep experience in digital optimisation, experimentation, or digital analytics roles, preferably in enterprise environments.
• Proven track record of designing, executing, and analysing A/B and multivariate tests at scale.
• Excellent communication and stakeholder engagement skills.

Responsibilities

• Design and operationalise a structured experimentation framework aligned to business and customer goals.
• Lead end-to-end planning, execution, and analysis of A/B and multivariate tests.
• Collaborate with UX, Product, Marketing and Content teams.

Skills

Leadership

Analytical expertise

Digital optimization

A/B testing

Excellent communication

Tools

Optimizely

Adobe Target

Job description

A leading wellbeing company in Melbourne is seeking an Experimental Lead - Digital to drive experimentation frameworks. You will lead A/B testing, collaborate with various teams, and leverage digital insights to enhance user engagement. The ideal candidate has robust experience in digital optimization and analytics. This role offers a competitive salary, bonus programs, and additional wellbeing leave.