Experimentation Capability Lead

Woolworths Group; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Team discounts

Global career opportunities

Work from anywhere policy

Parental Leave

Job summary

Woolworths Group is seeking an Experimentation Capability Lead to own and optimise the digital customer funnel across Woolworths web and app. You will map journeys, identify friction points with Fullstory and analytics, and drive end-to-end experimentation to convert visitors into high-value customers.

In this hybrid role, you’ll own audience targeting tooling and lead experimentation across both web and app, collaborating with stakeholders across the business to maximise engagement and

Qualifications

• 5+ years in Digital/E-commerce roles, including specialist capacity.
• Strong experience leading digital optimisation (A/B & multivariate testing).
• Hands-on analytics using web analytics platforms to drive decisions.
• Proven ability to manage stakeholders and orchestration of experimentation tooling.

Responsibilities

• Own the digital customer funnel optimisation for Woolworths web and app.
• Map and analyse journeys using Fullstory and analytics to identify drop-offs and friction.
• Lead end-to-end experimentation, audience targeting, and optimization across web and app.
• Collaborate with cross-functional teams to improve engagement and conversion rates.

Skills

Data-driven optimisation

Funnel analysis

A/B testing

Stakeholder management

Experimentation ownership

Tools

GA4

Adobe Target

Fullstory

Adobe Analytics

Job description

• Identify insights to directly enhance the customer experience for Woolworths web and app


• Opportunity to showcase your skillset in funnel analysis and friction point identification


• Full time, permanent position, inclusive of WFH arrangements: 3 days a week from the office (Surry Hills)

We are Woolworths Group

We are Woolworths Group. 200,000+ bright minds, passionate hearts, and unique perspectives across Australia and New Zealand. Connected by a shared Purpose - 'to create better experiences together for a better tomorrow'. That Purpose fuels our ambition to explore new ideas, make brave commitments, and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you're excited to turn today's blue-sky thinking into a better tomorrow for future generations, you'll find yourself supported and enriched in a dynamic, inclusive, and empowering workplace. With a culture of genuine care, a flexible approach to work, and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

What you’ll do

We are looking for an Experimentation Capability Lead to take ownership of our digital customer funnel and elevate our Woolworths web and app customer experience through journey optimisation. In this role, you will look at the optimisation of end-to-end on site customer journeys and experimentation to turn visitors into long-term, high-value customers. To enable this you’ll map and analyse key customer journeys using Fullstory and analytics to spot drop-offs and eliminate friction across the Woolworths funnel. If you thrive on using data and funnel analysis to identify friction points, optimise every touchpoint, and boost engagement and conversion rates, this is the role for you.

This role will also be responsible for the technical ownership of experimentation and audience targeting tooling with an in-depth understanding of audience creation, advanced experimentation setup across both web and app.

What you’ll bring

A strong focus on data-driven optimisation and rigorous funnel analysis will be essential to identify friction points and maximize conversion rates.

5+ Years in Digital/E-commerce: Proven background in e-commerce or digital roles, including at least 3 years in a direct specialist capacity.

Journey Optimisation & Testing: Strong experience leading digital optimisation, including A/B and multivariate (MVT) testing.

Analytics Expertise: Hands-on experience using web analytics platforms (e.g., GA4, Adobe) to drive decision-making.

Hands-On Operations: Solid experience managing the day-to-day operational side of Adobe Target or other similar optimisation tools.

Exceptional stakeholder management.

What you’ll experience

We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!

• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work


• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network


• A progressive and flexible ‘work from anywhere' policy that gives you the opportunity to harmonise work, life and your wellbeing


• Parental Leave provisions and various leave types, including but not limited to Study Leave and Sports Representation Leave

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential. We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.

See how we’re creating better experiences together, for a better tomorrow

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