Hybrid B2B SaaS Demand Gen Marketing Manager

DocuSign, Inc.; Sydney; Hybrid; AUD 120.000 - 180.000; Vollzeit

Zusammenfassung

DocuSign is seeking a highly driven Marketing Manager to join the ANZ Marketing team in Sydney. The role focuses on planning, implementing, and executing integrated demand programs across multiple channels to generate engagement and pipeline for our B2B SaaS solutions.

You will drive demand initiatives, collaborate with Sales, manage budgets, and optimise campaigns with analytics to improve outcomes. This is a hybrid role requiring in-office presence and remote work flexibility.

Qualifikationen

• 5+ years of experience managing demand and customer engagement programs for technology or software companies with a track record of successful results.
• Experience with multiple demand channels, including digital, paid social, webinars, field events, and email marketing to drive pipeline.
• Experience reporting and using analytical skills to determine campaign effectiveness and optimisation for generating pipeline.
• Experience building cross-functional relationships and alignment, particularly with Sales leadership and Sales Development organisations.
• Exceptional written, verbal, and visual presentation skills.
• Metric-driven mindset focused on setting and measuring KPIs. Excellent project management skills and ability to work cross-departmentally.

Aufgaben

• Develop and execute comprehensive marketing initiatives in close collaboration with Marketing and Sales stakeholders to drive demand for Docusign.
• Manage integrated marketing programs across various channels, including email, content, social media, webinars, and events (both regional and third-party industry events).
• Analyse campaign performance to identify optimisation opportunities and continuously refine the marketing mix for maximum impact.
• Manage budget and resources effectively to achieve business objectives.
• Collaborate closely with the Sales organisation to optimise account targeting, ensure efficient lead follow-up, and provide necessary enablement.
• Monitor program performance, communicate results, and adjust strategies as needed to address pipeline gaps and optimise outcomes.

Kenntnisse

Demand management

Campaign development

Analytics & reporting

Cross-functional collaboration

Presentation skills

KPIs & measurement

Tools

Salesforce

Tableau

Outreach

Folloze

Jobbeschreibung

DocuSign is seeking a highly driven Marketing Manager to join the ANZ Marketing team in Sydney. The role focuses on planning, implementing, and executing integrated demand programs across multiple channels to generate engagement and pipeline for our B2B SaaS solutions.

You will drive demand initiatives, collaborate with Sales, manage budgets, and optimise campaigns with analytics to improve outcomes. This is a hybrid role requiring in-office presence and remote work flexibility.