Head of Digital Growth — B2B, PE-backed, Multi-Brand

Citation Ltd.; Sydney; On-site; AUD 140,000 - 210,000; Full time

Job summary

Citation Group is seeking a commercially minded B2B digital leader to own the group's digital channels and drive pipeline across all brands, including foundU. Reporting to the CMO, you'll guide strategy from first click to sales-ready leads and partner with Sales, analytics, and business leaders.

Expect hands-on channel work early, then shift to strategy and growth. The role offers autonomy, exposure to senior leadership, and a clear path to building a team in a PE-backed growth phase.

Qualifications

• Extensive B2B digital marketing experience with multi-channel budgets.
• Hands-on expertise in paid and organic search, conversion and marketing automation.
• Data-driven and commercially focused decision maker.
• Ability to influence multiple teams and stakeholders.
• Practical experience using AI in marketing.

Responsibilities

• Set the digital strategy and decide where investment works hardest.
• Drive acquisition and lead generation across paid, organic and emerging AI search channels.
• Make Citation Group's website a high-performing lead generator.
• Turn interest into pipeline through nurture and smart use of automation.
• Report on performance and turn insight into action.
• Hands-on early, then shift focus to strategy and growth.

Skills

B2B digital marketing

Multi-channel budgeting

Agency relationships

Paid search

Organic search

Marketing automation

Data-driven decisions

Cross-functional collaboration

AI in marketing

Job description

Citation Group is seeking a commercially minded B2B digital leader to own the group's digital channels and drive pipeline across all brands, including foundU. Reporting to the CMO, you'll guide strategy from first click to sales-ready leads and partner with Sales, analytics, and business leaders.

Expect hands-on channel work early, then shift to strategy and growth. The role offers autonomy, exposure to senior leadership, and a clear path to building a team in a PE-backed growth phase.