Head of Digital

Citation Ltd.; Sydney; On-site; AUD 140,000 - 210,000; Full time

Job summary

Citation Group is seeking a commercially minded B2B digital leader to own the group's digital channels and drive pipeline across all brands, including foundU. Reporting to the CMO, you'll guide strategy from first click to sales-ready leads and partner with Sales, analytics, and business leaders.

Expect hands-on channel work early, then shift to strategy and growth. The role offers autonomy, exposure to senior leadership, and a clear path to building a team in a PE-backed growth phase.

Qualifications

• Extensive B2B digital marketing experience with multi-channel budgets.
• Hands-on expertise in paid and organic search, conversion and marketing automation.
• Data-driven and commercially focused decision maker.
• Ability to influence multiple teams and stakeholders.
• Practical experience using AI in marketing.

Responsibilities

• Set the digital strategy and decide where investment works hardest.
• Drive acquisition and lead generation across paid, organic and emerging AI search channels.
• Make Citation Group's website a high-performing lead generator.
• Turn interest into pipeline through nurture and smart use of automation.
• Report on performance and turn insight into action.
• Hands-on early, then shift focus to strategy and growth.

Skills

B2B digital marketing

Multi-channel budgeting

Agency relationships

Paid search

Organic search

Marketing automation

Data-driven decisions

Cross-functional collaboration

AI in marketing

Job description

Lead Citation Group's digital growth across every brand, and help shape how a PE-backed group grows its customer base.

Why you'll love this role

• Real ownership and autonomy over digital across the whole group
• A chance to build strong foundations and put your stamp on the function
• A clear path to growing your own team, with visibility to senior leadership

What you'll be responsible for

Reporting to the CMO, you'll own Citation Group's digital channels and the journey from first click to sales-ready lead, working across all of our brands including foundU. You'll partner closely with our business leaders, Sales and analytics teams, and play a key part in evolving how we take our brands to market.

• Set the digital strategy and decide where investment works hardest
• Drive acquisition and lead generation across paid, organic and emerging AI search channelsMake our website a high-performing lead generatorTurn interest into pipeline through nurture and smart use of automationReport on performance and turn insight into action

  Expect to be hands-on early, getting to know the channels and setting things up for success, before shifting your focus to strategy and growth.

  Who we're looking for

  You're a commercially minded B2B digital leader who measures success in pipeline and revenue, not clicks. You're as comfortable rolling up your sleeves as you are presenting to senior stakeholders, and you thrive in a growth-focused environment.

  You'll bring

  • Extensive B2B digital marketing experience, including owning a multi-channel budget and agency relationships
  • Strong hands-on knowledge across paid, organic search, conversion and marketing automation
  • A data-driven, commercial approach to every decision
  • The ability to influence and work across multiple teams and stakeholders
  • Practical experience using AI in your marketing

  Bonus points for experience in a matrix or PE-backed business, and for having built or led a team.

  Why Citation Group?

  We're not your average employer - we've been named an Employer of Choice for 9 years running, and we're proud of the culture that earned us that. Here’s what you can actually expect:

  • Flexible working, genuinely. We're big on work/life harmony, not just the buzzword.
  • Parental leave up to 16 weeks paid - because family comes first.
  • Birthday leave because nobody should work on their birthday. Full stop.
  • Volunteer day leave to give back to causes you care about.
  • Reward & recognition that goes big - yes, including trips to Bali. Just sayin'.
  • Great offices designed for collaboration, creativity and great work.
  • Real growth we're in a major growth phase, tripling in size through organic growth and acquisitions. Your ceiling is high.
  • Trusted, not managed we hire grown-ups and trust them to get stuff done. No micromanagement.

  Citation Group is Australia's trusted partner for HR, safety, ISO certification, workplace law and workforce management, supporting more than 100,000 customers. Backed by UK-based private equity, we're scaling through organic growth and acquisition, with brands including Citation HR, Citation Safety, Citation Certification, Citation Legal, Citation Migration and foundU.