Growth-Driven Head of Ecommerce

Motto Fashions; Melbourne; On-site; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Performance-based incentive

Job summary

Motto Fashions is seeking an ecommerce and digital growth leader to drive commercial performance across trading, merchandising, acquisition, CRM and retention. You will own the day‑to‑day trading, optimize conversion, and lead growth channels with a hands‑on, strategic mindset.

You’ll report to the GM and influence investments, partnerships and customer experience. This is a fast‑moving role in a founder‑led fashion brand with strong growth and a loyal customer community.

Qualifications

• You have owned significant ecommerce or digital growth responsibility in fashion/retail and improved commercial performance.
• You understand ecommerce as a connected system across trading, merchandising, acquisition, conversion, CRM and retention.
• You can point to decisions that grew revenue, lifted conversion or strengthened retention with clear rationale.

Responsibilities

• Own day‑to‑day ecommerce trading performance across revenue, conversion, AOV and growth.
• Lead digital merchandising across product prioritisation, categories, launches and onsite presentation.
• Own performance marketing strategy, investment and channel mix.
• Shape the ecommerce roadmap and manage the CRM calendar and journeys.
• Lead agencies, freelancers and partners to deliver growth outcomes.
• Collaborate with GM, creative, social, customer care, retail and warehouse.

Skills

Ecommerce leadership

Digital growth

CRM & lifecycle

Performance marketing

Merchandising

Acquisition

Conversion optimization

Data driven

Tools

CRM platforms

Analytics tools

Job description

Motto Fashions is seeking an ecommerce and digital growth leader to drive commercial performance across trading, merchandising, acquisition, CRM and retention. You will own the day‑to‑day trading, optimize conversion, and lead growth channels with a hands‑on, strategic mindset.

You’ll report to the GM and influence investments, partnerships and customer experience. This is a fast‑moving role in a founder‑led fashion brand with strong growth and a loyal customer community.