Growth-Driven E‑Commerce & Digital Marketing Lead

Private Advertiser; Brisbane; On-site; AUD 120,000 - 170,000; Full time

Job summary

Private Advertiser is seeking a senior Digital Marketing leader to drive the group’s online performance across Strategy, Analytics, Paid Media, SEO, Content, Social and Automation. You will manage a small onsite and offsite team, partnering with agencies and suppliers to deliver measurable growth in a discretionary product business.

The role requires proven leadership in E‑Commerce or D2C environments, strong analytics, and the ability to craft a compelling marketing calendar while maintaining

Qualifications

• Experienced Digital Marketing leader with B2C or D2C background.
• Proven track record of driving digital performance across multiple channels.
• Strong collaboration with internal teams and external agencies/partners.
• Excellent data-driven decision making using Analytics tools.

Responsibilities

• Lead the Digital Marketing team and oversee all digital offerings including Strategy, Data Analytics, Paid Media, SEO, Content, Social, Marketing Automation, Affiliate partnerships, Personalisation, CRO.
• Own the marketing calendar with innovative ideas and team execution support.
• Drive structured meetings with clear briefing processes, presentations and professional delivery.
• Ensure accountability, high standards and continuous improvement with suppliers and agencies.
• Make sound data-driven decisions to maximise ROI and growth.

Skills

Digital Marketing

Team Leadership

Data Analytics

Paid Media

SEO

Content Marketing

Social Media

Marketing Automation

Affiliate Marketing

Personalisation

CRO

Tools

Google Analytics

Marketing Automation Tools

Excel

Job description

Private Advertiser is seeking a senior Digital Marketing leader to drive the group’s online performance across Strategy, Analytics, Paid Media, SEO, Content, Social and Automation. You will manage a small onsite and offsite team, partnering with agencies and suppliers to deliver measurable growth in a discretionary product business.

The role requires proven leadership in E‑Commerce or D2C environments, strong analytics, and the ability to craft a compelling marketing calendar while maintaining