GTM Strategy Analyst — Drive Revenue Growth

KPay Group; Sydney; On-site; AUD 90,000 - 150,000; Full time

Job summary

KPay Group in Australia is seeking a Business Strategy Analyst (GTM) to work directly with the General Manager on revenue, GTM, and commercial performance initiatives. You will analyse market and sales data, shape GTM execution across products and channels, and develop data-driven insights to drive growth.

The role offers ownership, fast learning, and exposure to senior leadership in a high-growth fintech. Strong analytical minds with 2-3 years in consulting or growth startups are encouraged to

Qualifications

• 2-3 years in management consulting, strategy, finance, or high-growth startup environments.
• Strong analytical and structured thinking skills with an interest in commercial and GTM performance.
• Highly proactive mindset with a consistent drive to go beyond expectations.
• Strong sense of ownership and accountability for outcomes.
• Strong communication and stakeholder management skills.
• Experience with CRM tools (HubSpot, Salesforce), Excel, SQL, or BI tools is a plus.

Responsibilities

• Partner with the General Manager on GTM and commercial growth initiatives.
• Analyse market, customer, and sales data to identify revenue opportunities.
• Support GTM strategy across products, segments, and channels.
• Develop data-driven insights and recommendations to improve growth performance.
• Own CRM governance, pipeline quality, forecasting, and reporting.
• Improve GTM execution through better funnel visibility and conversion tracking.
• Build dashboards and insights to support commercial decision-making.
• Ensure accurate and reliable GTM and sales data across systems.
• Design and improve end-to-end GTM workflows from lead generation to onboarding.
• Identify inefficiencies and implement scalable improvements.
• Standardise GTM processes to support growth at scale.
• Lead ad-hoc commercial and GTM problem-solving projects for senior leadership.

Skills

Analytical thinking

Ownership

Stakeholder management

Proactive mindset

Communication

CRM intuition

Tools

HubSpot

Salesforce

Excel

SQL

BI tools

Job description

KPay Group in Australia is seeking a Business Strategy Analyst (GTM) to work directly with the General Manager on revenue, GTM, and commercial performance initiatives. You will analyse market and sales data, shape GTM execution across products and channels, and develop data-driven insights to drive growth.

The role offers ownership, fast learning, and exposure to senior leadership in a high-growth fintech. Strong analytical minds with 2-3 years in consulting or growth startups are encouraged to