Fintech Product Marketing Lead: GTM & Growth

Syfe Pte. Ltd.; Melbourne; On-site; AUD 90,000 - 140,000; Full time

Job summary

The Right Profile is seeking a Product Marketing Manager to drive engagement and adoption among Australian investors. This hands-on B2C role requires turning complex financial ideas into clear, actionable content that everyday investors can understand.

You will own go-to-market for new products, manage product content on the website, and help shape the brand voice in Australia’s investor communities. The role supports both acquisition and engagement through campaigns and creative assets.

Qualifications

• 4+ years in B2C digital product marketing or fintech marketing.
• Excellent copywriting and ability to explain complex ideas simply.
• Proven experience in building community engagement on social platforms.
• Experience leading product marketing campaigns from concept to launch.

Responsibilities

• Lead Go-To-Market strategy for new products and features.
• Define positioning and messaging for everyday investors.
• Synthesize user feedback and market insights to inform roadmaps.
• Design acquisition campaigns and optimize ROAS with performance teams.
• Provide content and tools to product teams and customer-facing groups for conversion.

Skills

Copywriting

Community engagement

Product marketing

Campaign management

Tools

CRM platforms

Web content management

Social media tools

Job description

The Right Profile is seeking a Product Marketing Manager to drive engagement and adoption among Australian investors. This hands-on B2C role requires turning complex financial ideas into clear, actionable content that everyday investors can understand.

You will own go-to-market for new products, manage product content on the website, and help shape the brand voice in Australia’s investor communities. The role supports both acquisition and engagement through campaigns and creative assets.