Growth-Oriented SMB & Mid-Market Marketing Lead

Vocus Navy

North Sydney

On-site

AUD 90,000 - 130,000

Full time

4 days ago

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Job summary

Vocus Navy is seeking a passionate B2B marketing professional to drive awareness, demand and growth for SMB and Mid-Market segments in Australia. You will partner with Sales, Product and Commercial to translate customer needs into compelling campaigns and experiences.

The role focuses on developing integrated plans, content, and digital programs across channels, while measuring KPIs and optimizing outcomes.

Qualifications

5+ years’ experience in B2B marketing.
Experience developing and delivering integrated campaigns across channels.
Strong digital marketing knowledge across owned and paid media.
Experience using segmentation and insights to drive programs for SMB audiences.
Proficiency with CRM, marketing automation and analytics.

Responsibilities

Develop and deliver marketing plans aligned to revenue and growth.
Plan targeted programs for SMB and Mid-Market segments.
Develop customer-led content and communications.
Coordinate campaign assets, customer stories, and offers.
Manage digital marketing across email, website, social media and other channels.
Identify relevant events, webinars and sponsorship opportunities.
Monitor market developments and measure KPI performance.
Establish clear objectives and KPIs for marketing activity.