Growth Marketing Lead: B2B Campaigns & CRM

ASV Sales and Service; Hexham; Sur place; AUD 90 000 - 120 000; Plein temps

Résumé du poste

ASV Sales & Service is seeking a hands-on Marketing Lead to turn strategy into activity across six OEM brands and five branches across Australia. You will generate and nurture leads, build the customer database into a sales asset, manage suppliers and briefing designers.

You'll lead campaigns end-to-end, across digital, CRM and content, with a focus on lead quality, pipeline, and reporting. A current driver's licence and willingness to travel to branches and events are required.

Qualifications

• 5+ years in marketing with 2+ years end-to-end campaigns
• B2B experience in a sales-led business
• Hands-on digital capability across paid search, paid social, email, landing pages and analytics
• CRM and marketing automation experience in HubSpot or a comparable platform
• Experience managing suppliers, and holding them to account

Responsabilités

• Lead generation across paid search, paid social, email and web, with routing and follow-up alongside the sales team
• Campaigns for new machine launches, finance offers and stock clearance and regional branch activity
• The customer database and lifecycle marketing: segmentation, automated journeys, service reminders, parts promotions and rental offers
• Service, Parts and Rentals marketing, planned with the managers who run those businesses
• Website content, landing pages, SEO and SEM
• OEM marketing programs: launch kits, co-branded campaigns and co-op funding for the brands we represent
• Trade shows, field days and demo days, with leads captured and followed up

Connaissances

Campaign planning

Lead generation

B2B marketing

Copywriting

Digital analytics

Outils

HubSpot

WordPress

Google Ads

Meta Ads

Description du poste

ASV Sales & Service is seeking a hands-on Marketing Lead to turn strategy into activity across six OEM brands and five branches across Australia. You will generate and nurture leads, build the customer database into a sales asset, manage suppliers and briefing designers.

You'll lead campaigns end-to-end, across digital, CRM and content, with a focus on lead quality, pipeline, and reporting. A current driver's licence and willingness to travel to branches and events are required.