Growth Marketing Manager — SMB & Mid‑Market

Vocus; North Sydney; Vor Ort; AUD 90.000 - 130.000; Vollzeit

Zusammenfassung

Vocus is seeking an experienced SMB-focused marketing professional to develop and deliver campaigns that drive awareness, demand and growth across SMB and Mid-Market segments. You will collaborate with Sales, Product and Commercial stakeholders to translate customer needs into compelling propositions and experiences.

The role focuses on multi-channel campaigns, content development, and coordinating assets across email, website, social and events to support revenue growth and customer engagement.

Qualifikationen

• 5+ years’ B2B marketing experience across IT/telecom/SaaS
• Track record in integrated campaigns for acquisition and retention
• Broad marketing capability: campaigns, lifecycle, content, digital
• Proficient in digital channels: website, email, social, paid search
• Experience with segmentation and customer insights for SMBs
• Strong written communication and content development
• Commercial mindset aligned to revenue and customer priorities
• Proficient with CRM, marketing automation and analytics

Aufgaben

• Develop and deliver SMB-focused marketing plans aligned to revenue and growth
• Coordinate targeted programs across priority SMB/Mid-Market cohorts
• Create customer-led content and communications to support acquisition and retention
• Manage asset development: campaigns, stories, collateral and offers
• Oversee digital marketing across email, website, social, and other channels
• Identify opportunities at events and sponsorships
• Monitor market trends and competitor activity
• Define objectives and KPIs for SMB marketing initiatives

Kenntnisse

B2B marketing

Campaign management

Digital marketing

Content development

CRM & marketing automation

Data-driven marketing

Stakeholder coordination

Analytics & reporting

Growth marketing

Tools

CRM software

Marketing automation tools

Jobbeschreibung

Vocus is seeking an experienced SMB-focused marketing professional to develop and deliver campaigns that drive awareness, demand and growth across SMB and Mid-Market segments. You will collaborate with Sales, Product and Commercial stakeholders to translate customer needs into compelling propositions and experiences.

The role focuses on multi-channel campaigns, content development, and coordinating assets across email, website, social and events to support revenue growth and customer engagement.