Growth-Focused Performance Marketing Lead

Scentia; Sydney; On-site; AUD 130,000 - 180,000; Full time

Benefits offered by this job

Professional development: AIM short-cs

Employee Assistance Program (EAP)

Paid volunteer leave

Collaborative culture

Job summary

Scentia in Australia is seeking a Senior Performance Marketing Manager to own day-to-day performance across our education brands, driving student acquisition and business growth. You'll lead paid campaigns, analyse data and collaborate with Marketing, Sales and Operations to optimise funnel performance.

This hands-on role requires hands-on expertise with Google Ads, Meta and LinkedIn, a track record of ROI improvements, and a curious mindset toward AI and automation to elevate campaigns and

Qualifications

• Proven experience in performance marketing or digital acquisition.
• Hands-on management of paid media campaigns on Google Ads, Meta, LinkedIn.
• Track record of improving lead generation, conversions and ROI.
• Strong analytical skills and ability to interpret funnel data.
• Experience with digital advertising budgets and data-driven optimisation.
• Collaborative mindset with internal teams and external agencies.
• Curious about AI, automation and new marketing technologies.

Responsibilities

• Own campaign performance across Google Ads, Meta, LinkedIn and other channels.
• Identify opportunities to grow leads and maximise ROI.
• Analyse campaign data and customer journeys to drive optimisations.
• Lead testing of creative, messaging, targeting and landing pages.
• Manage budgets and reallocate to maximise outcomes.
• Collaborate with Marketing, Sales and Operations to improve the student journey.
• Explore emerging technologies and automation to boost effectiveness.
• Share expertise to strengthen the team's capabilities.

Skills

Performance marketing

Paid media management

Campaign optimisation

Data analysis

Lead generation

Tools

Salesforce reporting

Marketing analytics platforms

Performance dashboards

Job description

Scentia in Australia is seeking a Senior Performance Marketing Manager to own day-to-day performance across our education brands, driving student acquisition and business growth. You'll lead paid campaigns, analyse data and collaborate with Marketing, Sales and Operations to optimise funnel performance.

This hands-on role requires hands-on expertise with Google Ads, Meta and LinkedIn, a track record of ROI improvements, and a curious mindset toward AI and automation to elevate campaigns and