Performance Marketing Lead: Data-Driven Growth & Creative

Uniqlo; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Performance-based bonuses

Group Profit Sharing Scheme

Parental Leave Pay Entitlement (up to

Employee Assistance Program (EAP)

Multilingual learning platform

Global brand exposure

Job summary

UNIQLO Australia is seeking a Performance Marketing Specialist to accelerate growth through paid search, SEO, programmatic, and other channels. You will drive creative excellence and brand growth from a customer-centric perspective, evaluating copy and visuals and providing clear direction to improve performance.

This role requires hands-on experience with Google Ads, Meta Ads Manager, TikTok, and programmatic platforms, plus strong GA4 analytics and a track record of shaping creative assets for

Qualifications

• 5+ years of experience in performance marketing or digital marketing roles.
• Proven track record of managing and optimising campaigns across multiple paid channels.
• Hands-on experience in creating and optimising copy and creative assets based on performance.
• Hands-on experience with platforms such as Google Ads, Meta Ads Manager, TikTok, Programmatic, etc.
• Strong proficiency in GA4 and campaign performance analysis (CTR, CVR, ROAS, etc.).
• Advanced Excel / Google Sheets; basic SQL or data handling skills preferred.
• Ability to assess and optimise creative assets (copy, visuals, messaging) based on performance data.
• Ability to allocate budgets effectively across channels based on performance and business priorities.
• Experience in designing, executing, and interpreting A/B tests for continuous optimisation.
• Experience working in cross-functional environments, collaborating with teams such as E-commerce, CRM, Social, and external agencies.
• Experience in retail, e-commerce, or consumer-focused brands is highly preferred.
• Demonstrated ability to translate business objectives into marketing strategies and execution plans.

Responsibilities

• Plan, manage, and optimise full-funnel campaigns across paid channels (e.g. Meta, Google, TikTok, Programmatic) to achieve traffic, conversion, and revenue targets.
• Evaluate and guide the development of ad creatives (copy, visuals, messaging), identifying winning approaches and continuously improving performance through testing and iteration.
• Analyse performance data, customer behaviour, and campaign results to generate clear, actionable insights and recommendations for business growth.
• Work closely with E‑commerce, CRM, Social, and other internal teams on a daily basis to align on priorities, share insights, and drive integrated marketing initiatives.
• Provide clear direction to agency partners, ensuring high-quality execution, accountability, and continuous optimisation aligned with business goals.
• Optimise for immediate KPIs (e.g. ROAS, CVR) while contributing to long-term brand building, customer acquisition, and loyalty.
• Contribute to the planning and execution of major campaigns (e.g. sales, seasonal activations, new product launches), ensuring consistency across channels and touchpoints.

Skills

Performance marketing

Google Ads

Meta Ads Manager

TikTok ads

Programmatic

GA4

Excel/Sheets

SQL basics

A/B testing

Creative optimization

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

TikTok Ads Manager

Programmatic DSPs

Excel

SQL

Job description

UNIQLO Australia is seeking a Performance Marketing Specialist to accelerate growth through paid search, SEO, programmatic, and other channels. You will drive creative excellence and brand growth from a customer-centric perspective, evaluating copy and visuals and providing clear direction to improve performance.

This role requires hands-on experience with Google Ads, Meta Ads Manager, TikTok, and programmatic platforms, plus strong GA4 analytics and a track record of shaping creative assets for