Senior Performance Marketing Manager

Scentia; Sydney; On-site; AUD 130,000 - 180,000; Full time

Benefits offered by this job

Professional development: AIM short-cs

Employee Assistance Program (EAP)

Paid volunteer leave

Collaborative culture

Job summary

Scentia in Australia is seeking a Senior Performance Marketing Manager to own day-to-day performance across our education brands, driving student acquisition and business growth. You'll lead paid campaigns, analyse data and collaborate with Marketing, Sales and Operations to optimise funnel performance.

This hands-on role requires hands-on expertise with Google Ads, Meta and LinkedIn, a track record of ROI improvements, and a curious mindset toward AI and automation to elevate campaigns and

Qualifications

• Proven experience in performance marketing or digital acquisition.
• Hands-on management of paid media campaigns on Google Ads, Meta, LinkedIn.
• Track record of improving lead generation, conversions and ROI.
• Strong analytical skills and ability to interpret funnel data.
• Experience with digital advertising budgets and data-driven optimisation.
• Collaborative mindset with internal teams and external agencies.
• Curious about AI, automation and new marketing technologies.

Responsibilities

• Own campaign performance across Google Ads, Meta, LinkedIn and other channels.
• Identify opportunities to grow leads and maximise ROI.
• Analyse campaign data and customer journeys to drive optimisations.
• Lead testing of creative, messaging, targeting and landing pages.
• Manage budgets and reallocate to maximise outcomes.
• Collaborate with Marketing, Sales and Operations to improve the student journey.
• Explore emerging technologies and automation to boost effectiveness.
• Share expertise to strengthen the team's capabilities.

Skills

Performance marketing

Paid media management

Campaign optimisation

Data analysis

Lead generation

Tools

Salesforce reporting

Marketing analytics platforms

Performance dashboards

Job description

Drive growth. Own performance. Make an impact.

Are you a commercially minded performance marketing specialist who loves turning data into results? Do you thrive on optimising campaigns, identifying growth opportunities and delivering measurable outcomes?

We're looking for a Senior Performance Marketing Manager to join our Marketing team at Scentia and play a key role in driving student acquisition and business growth across our leading education brands.

This is an exciting opportunity for an experienced, hands-on digital marketer who combines technical expertise with commercial thinking and a passion for continuous improvement.

Senior Performance Marketing Manager

Drive growth. Own performance. Make an impact.

Are you a commercially minded performance marketing specialist who loves turning data into results? Do you thrive on optimising campaigns, identifying growth opportunities and delivering measurable outcomes?

We're looking for a Senior Performance Marketing Manager to join our Marketing team at Scentia and play a key role in driving student acquisition and business growth across our leading education brands.

This is an exciting opportunity for an experienced, hands-on digital marketer who combines technical expertise with commercial thinking and a passion for continuous improvement.

About the Role

Reporting to and working closely with the Head of Acquisition, you'll take ownership of the day-to-day execution, management and optimisation of performance marketing campaigns across multiple digital channels.

You'll play a critical role in generating high-quality leads, improving conversion rates and maximising return on marketing investment.

This is a hands-on role where you'll have the opportunity to influence acquisition performance, test new ideas and collaborate with teams across Marketing, Sales and Operations to deliver meaningful business outcomes.

What you'll be doing:

• Own campaign performance: Manage, execute and optimise paid media campaigns across Google Ads, Meta, LinkedIn and other digital acquisition channels.
• Drive acquisition growth: Identify opportunities to increase lead generation, improve conversion rates and maximise marketing ROI.
• Turn data into action: Analyse campaign performance, customer journeys and acquisition metrics to make informed optimisation decisions.
• Test, learn and improve: Lead A/B testing initiatives across advertising creative, messaging, targeting and landing pages.
• Manage budgets effectively: Oversee allocated campaign budgets, identify opportunities for reallocation and maximise commercial outcomes.
• Collaborate for impact: Work closely with internal stakeholders and external agencies to improve the prospective student journey from enquiry through to enrolment.
• Explore new opportunities: Identify and implement emerging technologies, AI tools and automation to improve campaign effectiveness and efficiency.
• Share your expertise: Contribute your technical knowledge and insights to strengthen performance marketing capability across the team.

About You

You're a results-driven performance marketer who enjoys being close to the detail while keeping the bigger commercial picture in mind.

You bring a combination of technical capability, analytical thinking and a proactive approach to problem-solving. You're comfortable taking ownership, challenging existing approaches and identifying better ways to deliver results.

To succeed in this role, you'll bring:

• Proven experience in performance marketing, digital acquisition or lead generation, ideally within a B2C environment.
• Strong hands-on experience managing paid media campaigns across platforms such as Google Ads, Meta and LinkedIn.
• A demonstrated ability to deliver measurable improvements in lead generation, conversion rates and marketing ROI.
• Strong analytical skills and confidence interpreting campaign and acquisition funnel data.
• Experience managing digital advertising budgets and making commercially informed optimisation decisions.Familiarity with Salesforce reporting, marketing analytics platforms and performance dashboards.
• Experience working collaboratively with internal stakeholders and external agencies.
• Strong organisational skills, attention to detail and the ability to manage competing priorities.
• A curious, proactive mindset with an interest in AI, automation and emerging marketing technologies.

Most importantly, you're someone who takes ownership of outcomes, enjoys solving problems and is motivated by seeing the tangible impact of your work.

Why Join Scentia?

At Scentia, you'll have the opportunity to apply your expertise in an organisation where education makes a real difference.

You'll enjoy:

• Meaningful impact: Help connect more people with education and professional development opportunities that can transform their careers.
• Ownership and influence: Take responsibility for key acquisition initiatives and contribute directly to business growth.
• Variety and opportunity: Work across a diverse portfolio of established education brands and digital acquisition channels.
• Innovation and improvement: Bring new ideas to life, explore emerging technologies and challenge how things are done.
• Collaboration and development: Work alongside experienced marketing professionals and contribute to a culture of shared learning and continuous improvement.
• Professional Development: Access AIM short courses for your continuous learning.
• Wellbeing benefits: Access our Employee Assistance Program (EAP), paid volunteer leave and a supportive workplace culture.

About Us

At Scentia, our purpose is to enable people to maximise their potential and contribute to a stronger society. We bring together some of Australia's leading education and professional development brands, including the Australian Institute of Management (AIM), AIM Business School, the Institute of Executive Coaching and Leadership (IECL), and the Australasian College of Health and Wellness (ACHW).

Together, our brands have been supporting professional development for more than 85 years, helping individuals and organisations unlock their potential through education.

Ready to Make an Impact?

If you're passionate about performance marketing, motivated by measurable results and excited by the opportunity to influence growth across multiple education brands, we'd love to hear from you.