Senior AI-Powered Growth Marketing Lead

21 Ancestry.com Australia Pty Ltd; Australie; Hybride; AUD 120 000 - 180 000; Plein temps

Résumé du poste

Ancestry in Australia is seeking a Senior Performance Marketing Manager to lead growth across the AU market. You will own the performance marketing roadmap, partner with media agencies, and convert insights into fast, data-driven actions.

You''ll build and scale a high‑performing engine, using AI to optimise campaigns across paid search, paid social, display and Performance Max, while managing budgets and measurement with cross‑functional teams.

Qualifications

• 8+ years' hands-on experience in performance marketing across paid search, paid social, display, and programmatic.
• Proven experience managing agency partnerships and delivering measurable growth within ecommerce or subscription models.
• Experience building performance marketing programmes, testing frameworks, and measurement infrastructure.
• Strong commercial and analytical mindset with fast, data-driven optimization.
• Hands-on experience with AI-powered marketing tools, automation, predictive optimization, creative testing, and generative AI workflows.
• Strong working knowledge of Google Ads, Meta Ads Manager, Performance Max, and at least one DSP or programmatic platform.
• Experience with conversion tracking, attribution modelling, UTM governance, marketing analytics, and reporting.
• Excellent stakeholder management and cross-functional collaboration skills.
• Bachelor's degree or equivalent practical experience.

Responsabilités

• Build, own and evolve the AU test-and-learn engine, turning insights into actions that continuously improve performance.
• Leverage AI and machine learning to optimise campaigns, automate workflows, and inform real-time trading decisions.
• Scale successful campaigns across channels, audiences, and creative, ensuring winning strategies are implemented quickly and efficiently.
• Find the next growth opportunities by testing across channels, platforms, audiences, and emerging technologies.
• Own day-to-day performance marketing across paid search, paid social, display, and Performance Max, optimising against key metrics.
• Lead and challenge agency partnerships, driving accountability, recommendations, and high-quality execution.
• Own campaign measurement, reporting, attribution, budgets, and the performance marketing roadmap, partnering with stakeholders.
• Collaborate with creative, Marketing Operations, and cross-functional teams to share best practices across the business.

Connaissances

Performance marketing

Agency partnerships

Analytics

AI marketing tools

Google Ads

Meta Ads Manager

Performance Max

DSP platform

Attribution

Stakeholder management

Formation

Bachelor's degree

Outils

Google Ads Manager

Meta Ads Manager

Performance Max

DSP platform

Analytics tools

Description du poste

Ancestry in Australia is seeking a Senior Performance Marketing Manager to lead growth across the AU market. You will own the performance marketing roadmap, partner with media agencies, and convert insights into fast, data-driven actions.

You''ll build and scale a high‑performing engine, using AI to optimise campaigns across paid search, paid social, display and Performance Max, while managing budgets and measurement with cross‑functional teams.