Growth-Driven Head of Paid Media & Funnels

Dr. Woof Apparel; Australia; On-site; AUD 120,000 - 160,000; Full time

Job summary

Dr. Woof Apparel, a fast-growing healthcare apparel brand in Australia, is looking for a Head of Paid Media & Funnels to lead the optimization of their paid acquisition systems. This senior but hands-on role requires candidates with extensive experience in managing large budgets across platforms like Meta and Google, as well as a strong analytical mindset. The ideal candidate will directly collaborate with the founders, focusing on scaling acquisition efforts while ensuring profitability and effective use of creative strategies. Successful candidates will have background in DTC/e-commerce with proven results in growth acceleration.

Qualifications

• Proven experience in managing large paid media budgets.
• Strong analytical skills with understanding of key metrics.
• Ability to diagnose performance across multiple channels.

Responsibilities

• Own and optimize paid acquisition strategy across various channels.
• Improve the connection between ads, landing pages, offers, and customer segments.
• Work directly with founders to enhance planning and execution of paid campaigns.

Skills

Deep hands-on Meta Ads experience

Strong understanding of Google Ads

Direct experience managing large DTC/e-commerce paid media budgets

Strong performance creative instincts

Job description

Dr. Woof Apparel, a fast-growing healthcare apparel brand in Australia, is looking for a Head of Paid Media & Funnels to lead the optimization of their paid acquisition systems. This senior but hands-on role requires candidates with extensive experience in managing large budgets across platforms like Meta and Google, as well as a strong analytical mindset. The ideal candidate will directly collaborate with the founders, focusing on scaling acquisition efforts while ensuring profitability and effective use of creative strategies. Successful candidates will have background in DTC/e-commerce with proven results in growth acceleration.