Paid Media Growth Lead — Data-Driven Digital Acquisition

My Guardian Group; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive salary package

Onsite gym

Ongoing training and career dev.

Weekly Friday drinks and nibbles at HQ

Healthy snacks and refreshments

Job summary

My Guardian is seeking a Digital Media Manager to own the end-to-end paid media stack, including Google Ads, Meta, and other platforms. You will optimise campaigns daily, manage budgets and bids, and report on ROAS and CPA while ensuring accurate tracking and data integrity.

This role is based in Sydney, NSW, and requires hands-on technical execution with a strong focus on performance. You will lead campaign launches, perform query audits, and refine audiences to maximise efficiency.

Qualifications

• 7+ years of hands-on experience managing medium-to-large paid search and paid social accounts.
• Advanced mastery of Google Ads Manager (Search, Performance Max, Display) and Meta Ads Manager.
• Proficient in GA4, data visualization, and tracking accuracy.
• Strong attention to detail and evidence-based optimisation mindset.
• Ability to structure and hygiene large campaigns with rigorous testing.

Responsibilities

• Oversee day-to-day management and optimisation of paid digital channels.
• Monitor budgets, pacing, and bid adjustments to protect ROAS.
• Perform search query audits, refine keywords, and optimise match types.
• Monitor ad health, run A/B tests for copies, headlines, and visuals.
• Refine audiences, manage remarketing lists, and reduce ad fatigue.
• Launch and structure new campaigns with clean naming and tracking.
• Ensure accurate tracking, GA4 data integrity, and troubleshooting.
• Generate weekly/monthly performance dashboards with actionable insights.

Skills

Paid search management

Paid social management

Campaign optimisation

Budget pacing

Data-driven decision making

Tools

Google Ads Manager

Meta Ads Manager

GA4

Looker Studio

GTM

Excel/Sheets

Job description

My Guardian is seeking a Digital Media Manager to own the end-to-end paid media stack, including Google Ads, Meta, and other platforms. You will optimise campaigns daily, manage budgets and bids, and report on ROAS and CPA while ensuring accurate tracking and data integrity.

This role is based in Sydney, NSW, and requires hands-on technical execution with a strong focus on performance. You will lead campaign launches, perform query audits, and refine audiences to maximise efficiency.