Growth-Driven Performance Marketing Lead

Australian Ethical Investment; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Employee Share Plan

Wellbeing program with extra leave

Annual leave benefits

Job summary

Australian Ethical Investment seeks a performance marketer to lead paid acquisition across Google Ads and Meta Ads, using data-driven insights to improve conversion and ROAS. You’ll partner with agencies, shape strategy, and optimize budgets while ensuring compliant, brand-aligned campaigns.

The role focuses on cross-channel growth in a purpose-led financial services context, leveraging AI tools and dashboards to inform decisions and drive measurable outcomes.

Qualifications

• 3+ years’ experience in performance marketing across Google Ads and Meta Ads.
• Experience with GA4 and GTM for analytics and conversion tracking.
• Proven ability to report on performance and ROI with dashboards.
• Experience managing external media agencies or partners is highly regarded.

Responsibilities

• Own paid acquisition strategy across Google Ads, Meta Ads and other digital channels, aligning activity to goals.
• Brief, guide and partner with the media agency on setup, targeting, bidding, creative testing and optimization priorities.
• Review campaign performance, budgets and key metrics to identify opportunities for stronger conversion and ROI.
• Write, review and refine ad and SEM copy aligned to campaign objectives.
• Analyse performance across CPC, CPA, ROAS and full-funnel conversion; maintain dashboards and reporting routines.

Skills

Performance marketing

Campaign optimization

Cross-channel advertising

Agency collaboration

Google Ads

Meta Ads

Dashboarding

AI-assisted optimization

Data-driven decisions

Paid media strategy

Tools

GA4

Google Tag Manager

Looker Studio

Supermetrics

Job description

Australian Ethical Investment seeks a performance marketer to lead paid acquisition across Google Ads and Meta Ads, using data-driven insights to improve conversion and ROAS. You’ll partner with agencies, shape strategy, and optimize budgets while ensuring compliant, brand-aligned campaigns.

The role focuses on cross-channel growth in a purpose-led financial services context, leveraging AI tools and dashboards to inform decisions and drive measurable outcomes.