Growth-Driven Paid Media Manager: Meta & Google Campaigns

In Balance Education; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

In Balance Education is seeking a performance-focused marketer to own Meta and Google campaigns from Sydney. You will manage budgets, coordinate with the CEO, and optimise campaigns to turn enquiries into enrolments.

The role requires hands-on experience, a solid grasp of lead generation and tracking, and a data-driven approach to improve results across campaigns. Join a team delivering Pilates education across Australasia and Europe, leveraging CRM data, GoHighLevel, and integrated systems to

Qualifications

• At least three years' hands-on experience managing Meta and Google advertising.
• Examples of campaigns you've personally managed and improved.
• Good understanding of lead generation, conversion tracking and campaign optimisation.
• Practical understanding of Meta's Conversions API, server-side tracking and CRM integration, including how to use lead-quality and enrolment data to improve campaigns.
• Confidence working with GA4, Google Tag Manager and CRM data.
• Experience with GoHighLevel, or willingness to get familiar with it.
• Ability to stay organised across multiple campaigns and course dates.
• Clear communication, curiosity and the confidence to bring ideas to the table.

Responsibilities

• Plan, build and optimise Meta and Google campaigns across Australian and international markets
• Manage advertising budgets around course dates, enrolment targets and campaign performance
• Follow the journey from enquiry to enrolment through CRM, GoHighLevel, and internal systems
• Keep conversion tracking working reliably across GA4, Google Tag Manager and advertising platforms, working with technical support where needed
• Bring ideas for ad creative and write clear briefs for the people producing it
• Test audiences, messaging, creative and landing pages to find what works
• Give the team clear, useful reporting on lead quality, cost per qualified lead, lead‑to‑enrolment conversion, cost per enrolment and return on advertising spend
• Work with the team to understand where potential students drop off and how to improve their experience

Skills

Meta Ads

Google Ads

Campaign Optimisation

Lead generation

CRM integration

GoHighLevel

Data analysis

Reporting & insights

Tools

GA4

Google Tag Manager

Meta Ads Manager

GoHighLevel

CRM systems

Job description

In Balance Education is seeking a performance-focused marketer to own Meta and Google campaigns from Sydney. You will manage budgets, coordinate with the CEO, and optimise campaigns to turn enquiries into enrolments.

The role requires hands-on experience, a solid grasp of lead generation and tracking, and a data-driven approach to improve results across campaigns. Join a team delivering Pilates education across Australasia and Europe, leveraging CRM data, GoHighLevel, and integrated systems to