Head of Paid Acquisition & Growth Strategy

Voomie Pty Ltd; Gold Coast City; On-site; AUD 120,000 - 180,000; Full time

Job summary

Voomie Pty Ltd, a fast-growing wellness brand on the Gold Coast, is seeking a Performance Marketing Manager to lead paid acquisition and build a scalable growth engine across paid media, creative, creators, CRO, and analytics.

You will collaborate with the Media Buyer and Creator & Partnerships Lead to translate performance data into strategic direction, testing priorities, customer segmentation, and funnel improvements, while operating at both strategic and tactical levels to improve efficiency

Qualifications

• 5+ years of experience in performance marketing, growth, paid acquisition, or a closely related role.
• Strong experience within DTC ecommerce or consumer brands.
• Deep expertise in Meta and demonstrated experience scaling meaningful paid-media spend.
• Strong working knowledge of Google and additional paid channels.
• Strong understanding of performance creative, direct-response advertising, customer psychology, and CRO.
• Fluency in key acquisition metrics including CAC, ROAS, MER, CTR, CVR, AOV, and contribution margin.
• Experience translating paid-media data into creative, creator, and funnel strategy.
• Demonstrated ability to build structured testing frameworks, KPIs, and reporting systems.
• Strong analytical, strategic, and leadership skills.
• Experience mentoring or developing performance marketing talent.
• Experience in supplements, wellness, nutrition, beauty, or an adjacent consumer category is advantageous.

Responsibilities

• Own overall paid acquisition strategy, with a primary focus on Meta, plus Google and other paid channels.
• Own paid media quality, volume, budget, and overall performance.
• Establish clear acquisition KPIs and dashboards across metrics such as CAC, CPA, ROAS, MER, CTR, CVR, CPM, AOV, contribution margin, creative win rate, and testing velocity.
• Use performance data to determine what should be scaled, iterated, refreshed, or discontinued.
• Identify opportunities to expand into additional paid channels as the business grows.
• Lead performance creative strategy across hooks, messaging, offers, angles, customer avatars, and formats.
• Develop clear customer and funnel segmentation to improve targeting, messaging, and creative relevance.
• Establish structured creative testing frameworks and scorecards to identify what is driving acquisition performance.
• Translate campaign results into actionable creative direction and future testing priorities.
• Work closely with the Creator & Partnerships Lead to translate paid-media performance into actionable creator briefs, UGC feedback, and affiliate direction.
• Develop creator and content scorecards to evaluate performance across creators, formats, messaging, hooks, and audiences.
• Create clear feedback systems that improve creator output and strengthen the connection between paid media and content production.
• Use performance insights to inform future creator strategy and testing.
• Own funnel and CRO strategy across ads, landing pages, offers, and conversion.
• Identify areas of friction and opportunities to improve conversion throughout the customer journey.
• Provide strategic direction on landing pages, messaging, offers, and other conversion assets.
• Ensure alignment between paid-media messaging, customer expectations, landing-page experience, and conversion strategy.
• Provide strategic leadership, coaching, and development for the Media Buyer and Creator & Partnerships Lead.
• Establish clear priorities, KPIs, workflows, and testing frameworks across the performance growth function.
• Help both functions become more strategic, effective, and autonomous.
• Create alignment between paid media, creators, creative production, and broader business priorities.

Skills

Performance marketing

Growth marketing

DTC ecommerce

Analytical

Leadership

Tools

Meta Ads Manager

Google Ads

CRO tools

Job description

Voomie Pty Ltd, a fast-growing wellness brand on the Gold Coast, is seeking a Performance Marketing Manager to lead paid acquisition and build a scalable growth engine across paid media, creative, creators, CRO, and analytics.

You will collaborate with the Media Buyer and Creator & Partnerships Lead to translate performance data into strategic direction, testing priorities, customer segmentation, and funnel improvements, while operating at both strategic and tactical levels to improve efficiency