Growth-Focused Digital Acquisition Lead

Mediflora; Byron Bay; Remote; AUD 95,000 - 130,000; Full time

Benefits offered by this job

Flexible working arrangements

Career progression opportunities

Coastal lifestyle

Job summary

Mediflora Organic Health in Byron Bay, NSW, is seeking a Digital Acquisition Manager to lead patient acquisition through strategic digital marketing across search, social, display and other channels. This full-time role offers the chance to influence growth in a fast-paced tele-health environment.

You will own paid campaigns, analytics, landing pages, and CRM integrations (Hubspot), collaborating with creative and analytics teams to optimise ROAS and drive revenue growth for our tele-health

Qualifications

• 3+ years of experience in digital marketing, customer acquisition, social media or performance marketing roles.
• Experience managing paid search campaigns or agencies, social media, particularly Google Ads and Meta.
• Advanced analytical skills with proficiency in Google Analytics and data reporting tools.
• Solid understanding of conversion optimisation and customer journey mapping.

Responsibilities

• Develop and execute digital acquisition strategies across search, paid social, display and other channels.
• Manage and optimise paid advertising campaigns to maximise ROAS.
• Conduct patient market research to identify acquisition opportunities.
• Monitor KPIs including CAC, conversion rates, LTV and ROI; report to CEO.
• Collaborate with creative, content and analytics teams on ad copy, landing pages and funnels.
• Manage digital marketing budgets to optimise performance.
• Test new channels and tactics for innovative acquisition opportunities.
• Provide regular performance reports and actionable insights to senior management.

Skills

Digital marketing strategy

Patient acquisition

Social media marketing

Performance marketing

Google Analytics

Conversion optimisation

Landing page optimization

CRM systems (Hubspot)

Project management

Strong communication

Education

Bachelor's degree in Marketing, Business, Digital Marketing or related field

Tools

Google Ads

Meta ads

Hubspot

Job description

Mediflora Organic Health in Byron Bay, NSW, is seeking a Digital Acquisition Manager to lead patient acquisition through strategic digital marketing across search, social, display and other channels. This full-time role offers the chance to influence growth in a fast-paced tele-health environment.

You will own paid campaigns, analytics, landing pages, and CRM integrations (Hubspot), collaborating with creative and analytics teams to optimise ROAS and drive revenue growth for our tele-health