E-Commerce & Digital Manager

Private Advertiser; Brisbane; On-site; AUD 120,000 - 170,000; Full time

Job summary

Private Advertiser is seeking a senior Digital Marketing leader to drive the group’s online performance across Strategy, Analytics, Paid Media, SEO, Content, Social and Automation. You will manage a small onsite and offsite team, partnering with agencies and suppliers to deliver measurable growth in a discretionary product business.

The role requires proven leadership in E‑Commerce or D2C environments, strong analytics, and the ability to craft a compelling marketing calendar while maintaining

Qualifications

• Experienced Digital Marketing leader with B2C or D2C background.
• Proven track record of driving digital performance across multiple channels.
• Strong collaboration with internal teams and external agencies/partners.
• Excellent data-driven decision making using Analytics tools.

Responsibilities

• Lead the Digital Marketing team and oversee all digital offerings including Strategy, Data Analytics, Paid Media, SEO, Content, Social, Marketing Automation, Affiliate partnerships, Personalisation, CRO.
• Own the marketing calendar with innovative ideas and team execution support.
• Drive structured meetings with clear briefing processes, presentations and professional delivery.
• Ensure accountability, high standards and continuous improvement with suppliers and agencies.
• Make sound data-driven decisions to maximise ROI and growth.

Skills

Digital Marketing

Team Leadership

Data Analytics

Paid Media

SEO

Content Marketing

Social Media

Marketing Automation

Affiliate Marketing

Personalisation

CRO

Tools

Google Analytics

Marketing Automation Tools

Excel

Job description

Forming part of the leadership team, this is a pivotal role and will be fully responsible for leading a small, onsite and offsite talented Digital Marketing team. You will be responsible for the group's digital performance, overseeing all Digital Marketing Offerings including Strategy, Data Analytics, Paid Media, SEO, Content, Social, Marketing Automation, Affiliate partnerships, Personalisation, CRO and other associated areas. You will also lead the marketing calendar with fresh ideas and support for the marketing team to execute.

Key responsibilities

Lead the Digital Marketing team and oversee all digital marketing offerings including Strategy, Data Analytics, Paid Media, SEO, Content, Social, Marketing Automation, Affiliate partnerships, Personalisation, and CRO

Lead the marketing calendar with fresh ideas and support for the marketing team to execute

Drive and own internal and external meetings with well-structured briefing processes, methodologies, presentations, and professionalism

Ensure accountability, high standards and constantly drive improvement from your team and supplier partners and agencies

Make sound, data-driven decisions using Analytics tools

Deliver maximum ROI for the business

Foster and deliver strategic initiatives to drive differentiation, innovation and growth

About you

Experienced and innovative E-Commerce & Marketing manager

Ideally some agency experience

Demonstrated minimum 3 years leading the E-Commerce/Digital of a growing B2C or D2C discretionary products business

Proficient in both strategic and tactical communication across various levels internally, as well as external supplier partners and agencies

Entirely proficient with Analytics tools