Digital Manager - Ecommerce & CRM

Sharp & Carter; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Sharp & Carter seeks an experienced Digital Marketing Lead to drive acquisition and lifecycle growth across paid media, CRM, and the brand site in Sydney. You will execute always-on digital activity for eCommerce and retail, with performance tracking aligned to business targets.

You will own CRM & lifecycle strategy, lead paid media, oversee digital content, and ensure accurate measurement and optimisation across channels, partner with internal teams for SEO and conversion.

Qualifications

• 4+ years of Ecommerce and CRM experience with digital marketing exposure.
• Experience with email marketing, automation, and lifecycle programs.
• Familiarity with Shopify and digital analytics.

Responsibilities

• Own CRM & lifecycle marketing strategy.
• Lead paid media & acquisition activity.
• Drive owned digital channels & content.
• Own the digital customer journey across the brand site.
• Own digital performance, reporting & optimisation.
• Support retailer digital execution.

Skills

CRM & lifecycle marketing

Paid media

Email marketing

Automation

Lifecycle programs

Shopify

Digital analytics

Conversion & retention

Agency management

Project management

Tools

Shopify

Job description

Overview

Reporting to the Head of Marketing, you will be responsible for driving customer acquisition and lifecycle growth across paid media, CRM, and the brand site. This role focuses on executing always-on digital activity that generates qualified demand for both eCommerce and retail, while ensuring performance is tracked, optimised, and aligned to business targets.

Responsibilities

• Own CRM & lifecycle marketing strategy, including customer segmentation, eDM planning, personalisation and key customer journeys across acquisition, retention and win-back, while managing agency partners where required.
• Lead paid media & acquisition activity, owning channel strategy, budget allocation and agency management, translating brand campaigns into performance activity and optimising campaigns against CPA and ROAS targets.
• Drive owned digital channels & content, overseeing social strategy and content planning to ensure activity is aligned with broader brand campaigns and supports paid media and customer engagement.
• Own the digital customer journey across the brand site, managing landing pages, campaign experiences and email/SMS lead generation, while partnering with internal teams on content, SEO, traffic growth and conversion.
• Own digital performance, reporting & optimisation, ensuring accurate tracking and attribution across channels, reporting against key targets and using insights to improve campaign effectiveness and the overall customer funnel.
• Support retailer digital execution, ensuring strong alignment between brand campaigns and activity across key retail partner channels where relevant.

Skills

• 4+ years' experience in Ecommerce and CRM with a strong understanding and exposure to Digital Marketing and Performance Marketing
• Experience in Consumer Appliances or similar highly regarded
• Strong experience managing agencies (paid media)
• Proven success with email marketing, automation and lifecycle programs.
• Experience with eCommerce platforms (Shopify preferred) and digital analytics.
• Strong understanding of customer acquisition, conversion and retention strategies.
• Excellent project management and stakeholder engagement skills.
• A data-driven mindset combined with commercial acumen and creativity.