Full-Time Marketing Specialist

Business Nest; Sydney; On-site; AUD 80,000 - 85,000; Full time

Job summary

Pristine P&P Pty Ltd in Sydney is seeking a Marketing Specialist to build brand awareness and drive growth for a growing cleaning services business. You will work closely with the Director to plan, implement and optimise advertising campaigns that win new contracts and strengthen client trust.

Responsibilities include developing campaigns, analysing market data, coordinating content across social media and websites, and presenting insights to senior management to inform pricing and growth

Qualifications

• Relevant marketing or communications qualification.
• At least two years in a marketing role.
• Experience delivering advertising and brand campaigns.
• Strong data collation, analysis and reporting skills.
• Excellent written and verbal communication; confident presenting to senior management.

Responsibilities

• Plan and organise advertising campaigns to win new contracts.
• Advise on strategies to reach target markets and build brand awareness.
• Coordinate production of campaigns including media and content.
• Research market characteristics and analyse data.
• Set marketing objectives and programs to grow the business.
• Lead market research to identify opportunities for new services.
• Advise on pricing, channels and promotions.
• Publish content on social platforms and website.
• Analyse pricing impact on profitability.
• Lead meetings with Director and stakeholders to review results.
• Provide reports and insights to the Director.
• Recommend updates to improve SEO and online visibility.

Skills

Advertising campaigns

Brand awareness

Data analysis

Communication

Meeting leadership

Education

Marketing/communications qualification

Tools

Google Analytics

CMS

MS Office

Job description

Pristine P&P Pty Ltd
97-99 Bathurst Street, Sydney, NSW 2000

Full-Time Marketing Specialist

Salary: $80,000 – $85,000 per annum plus superannuation

Employment type: Full-time, permanent (38 hours per week)

SUMMARY

Pristine P&P Pty Ltd is a growing Sydney-based cleaning services business, operating since 2023. We work in a highly competitive market where trust, reliability and reputation are central to winning and keeping clients. To support our next stage of growth, we are seeking an experienced Marketing Specialist to work closely with our Director and build Pristine’s brand awareness and credibility in the cleaning industry.

DUTIES

• Plan, develop and organise advertising policies and campaigns that support the company’s sales objectives and help it win new cleaning contracts.
• Advise the Director on advertising strategies to reach target markets, such as commercial property managers, offices, strata, retail and residential clients, and build awareness of Pristine’s services, standards and reliability.
• Coordinate the production of advertising campaigns, including artwork, copywriting, photography, video content and media placement, within time and budget constraints.
• Research demand and market characteristics for new and existing cleaning services, and collect and analyse market, competitor and customer data.
• Prepare and execute marketing objectives, policies and programs to support business growth and development.
• Commission and undertake market research to identify opportunities for new services, client segments and service areas.
• Advise on all elements of marketing, including the service mix, pricing, advertising, sales promotion, tendering and sales channels.
• Create, schedule and publish marketing content on the company’s social media platforms and website.
• Apply statistical modelling methods to assess the potential impact of pricing strategies on profitability.
• Attend and lead regular meetings with the Director, clients and stakeholders to plan campaigns and review results.
• Collate and analyse data from digital marketing campaigns and platforms, and provide regular reports and insights to the Director.
• Recommend updates to website and digital content to improve search engine performance and online visibility.

ESSENTIAL CRITERIA

• A relevant qualification in marketing, communications or a related field.
• At least two years of experience in a marketing role.
• Demonstrated experience in planning and delivering advertising and brand awareness campaigns.
• Strong data collation, analysis and reporting skills.
• Excellent written and verbal communication skills, and confidence in leading meetings and presenting to senior management.

DESIRABLE

• Strong IT skills, including digital marketing tools, analytics platforms (such as Google Analytics), website content management systems and Microsoft Office.
• Experience in marketing services in a competitive industry, such as cleaning, facilities management or property services.