Advertising & Marketing Specialist

EPG Payroll & HR Australia; Sydney; On-site; AUD 80,000 - 100,000; Full time

Job summary

EPG Payroll & HR Australia seeks an Advertising & Marketing Specialist to lead advertising, branding, and promotional initiatives. This full-time role focuses on developing integrated campaigns, digital communications, and stakeholder engagement to grow brand presence in the Australian market.

The position requires a Bachelor degree or equivalent experience and strong skills in branding, digital marketing, and project management.

Qualifications

• Relevant experience in advertising, marketing, communications, brand management, digital marketing, or a related field.
• Experience supporting the development and delivery of advertising campaigns, marketing initiatives, and promotional activities.
• Sound understanding of branding, advertising, digital marketing, social media, content development, and customer engagement principles.
• Strong project management and organisational skills, with the ability to manage multiple campaigns and competing priorities.
• Experience conducting market research, analysing consumer trends, and evaluating campaign performance.
• Excellent written and verbal communication skills with strong stakeholder engagement capabilities.
• Proficiency in digital marketing platforms, content management systems, customer relationship management systems, and Microsoft Office applications.
• Strong creative, analytical, and problem-solving skills.
• Ability to work independently and collaboratively within a dynamic team environment.
• High attention to detail and ability to meet deadlines in a fast-paced environment.

Responsibilities

• Develop, coordinate, and implement advertising and marketing campaigns to promote products, services, brands, and business initiatives.
• Assist in the development and execution of strategic marketing plans aligned with business objectives and target market requirements.
• Research and analyse market trends, consumer behaviour, competitor activities, and industry developments to identify opportunities for growth.
• Develop creative briefs and coordinate the production of advertising, promotional, and marketing materials across digital, print, social media, and other communication channels.
• Manage the delivery of marketing campaigns and projects from concept through to implementation and post-campaign evaluation.
• Coordinate with internal stakeholders, external suppliers, creative agencies, media partners, and clients to ensure successful campaign delivery.
• Create, review, and manage content for websites, social media platforms, email marketing, digital advertising, and other communication channels.
• Monitor campaign performance and prepare reports on marketing activities, audience engagement, and return on investment.
• Support brand management initiatives and ensure all communications and marketing materials align with brand guidelines and business objectives.
• Assist in the planning and coordination of events, activations, promotional activities, and stakeholder engagement initiatives.
• Manage multiple projects simultaneously while ensuring activities are delivered within agreed timeframes and budgets.
• Provide recommendations to improve marketing effectiveness, audience reach, customer engagement, and brand visibility.

Skills

Advertising

Marketing

Digital marketing

Brand management

Content creation

Project management

Stakeholder engagement

Independent work

Education

Bachelor degree or higher

5+ years relevant experience may substitute

Tools

CRM systems

CMS

Google Analytics

MS Office

Job description

On behalf of our client, we are seeking an experienced Advertising & Marketing Specialist to join the team on a full-time basis.

The Advertising & Marketing Specialist is responsible for developing, implementing, and managing advertising, branding, marketing, and promotional initiatives that enhance brand awareness, strengthen market presence, and support business growth. The role involves contributing to the planning and execution of integrated marketing campaigns, advertising projects, brand activations, digital communications, and stakeholder engagement activities across a range of channels and platforms.

The daily duties and responsibilities include:

• Develop, coordinate, and implement advertising and marketing campaigns to promote products, services, brands, and business initiatives.
• Assist in the development and execution of strategic marketing plans aligned with business objectives and target market requirements.
• Research and analyse market trends, consumer behaviour, competitor activities, and industry developments to identify opportunities for growth.
• Develop creative briefs and coordinate the production of advertising, promotional, and marketing materials across digital, print, social media, and other communication channels.
• Manage the delivery of marketing campaigns and projects from concept through to implementation and post-campaign evaluation.
• Coordinate with internal stakeholders, external suppliers, creative agencies, media partners, and clients to ensure successful campaign delivery.
• Create, review, and manage content for websites, social media platforms, email marketing, digital advertising, and other communication channels.
• Monitor campaign performance and prepare reports on marketing activities, audience engagement, and return on investment.
• Support brand management initiatives and ensure all communications and marketing materials align with brand guidelines and business objectives.
• Assist in the planning and coordination of events, activations, promotional activities, and stakeholder engagement initiatives.
• Manage multiple projects simultaneously while ensuring activities are delivered within agreed timeframes and budgets.
• Provide recommendations to improve marketing effectiveness, audience reach, customer engagement, and brand visibility.

Education

Bachelor degree or higher qualification desirable or at least 5 years of relevant experience may substitute.

Experience & Skills

• Relevant experience in advertising, marketing, communications, brand management, digital marketing, or a related field.
• Experience supporting the development and delivery of advertising campaigns, marketing initiatives, and promotional activities.
• Sound understanding of branding, advertising, digital marketing, social media, content development, and customer engagement principles.
• Strong project management and organisational skills, with the ability to manage multiple campaigns and competing priorities.
• Experience conducting market research, analysing consumer trends, and evaluating campaign performance.
• Excellent written and verbal communication skills with strong stakeholder engagement capabilities.
• Proficiency in digital marketing platforms, content management systems, customer relationship management systems, and Microsoft Office applications.
• Strong creative, analytical, and problem-solving skills.
• Ability to work independently and collaboratively within a dynamic team environment.
• High attention to detail and ability to meet deadlines in a fast-paced environment.

Salary: Salary will be commensurate with qualifications and experience and is anticipated to be between $80,000 and $100,000 per annum, plus superannuation.