Marketing Specialist

11 Recruitment; Sydney; On-site; AUD 75,000 - 85,000; Full time

Benefits offered by this job

Superannuation

Job summary

Top Shelf Concepts in Alexandria, NSW is seeking a Marketing Specialist to develop and execute marketing strategies and national campaigns. You will analyse market trends, coordinate digital initiatives and support product positioning across Australian markets.

The role requires strong analytical skills, 1+ year experience in marketing, and proficiency with Google Analytics and advertising platforms. You’ll work in a dynamic team and contribute to growth objectives in a professional environment.

Qualifications

• 1+ year experience as a Marketing Specialist.
• Experience in marketing strategy, market research, advertising campaigns and digital marketing.
• Strong analytical, statistical and consumer research skills.

Responsibilities

• Develop, implement and evaluate marketing strategies and promotional plans for hospitality product ranges.
• Identify market expansion opportunities and advise management on brand positioning, pricing, promotion and distribution.
• Research consumer preferences, purchasing trends, competitor activities and emerging opportunities in the hospitality products industry.
• Analyse market intelligence, customer segmentation and sales data; prepare forecasts and recommendations for product development and expansion.
• Plan and coordinate national advertising campaigns and promotional content across digital and traditional channels.
• Manage campaign schedules, budgets and external providers; evaluate campaign results and recommend improvements.
• Develop digital marketing initiatives covering online advertising, search engine marketing, social media and website promotion.
• Monitor website traffic, engagement, conversions and advertising performance, reporting on results and return on marketing investment.
• Assess market demand and competitor offerings to recommend product positioning, pricing and distribution strategies.
• Use sales information, statistical analysis and forecasts to evaluate promotional effectiveness and opportunities to grow market share.
• Prepare marketing performance reports and strategic recommendations for the Chief Executive Officer, tracking budgets and key performance indicators.
• Coordinate with management and internal departments to align marketing activities with product availability, business priorities and expansion plans.

Skills

Marketing strategy

Market research

Advertising campaigns

Digital marketing

Analytics

Stakeholder engagement

Education

Relevant qualification

Tools

Google Analytics

Advertising platforms

Job description

Job Type: Permanent position | Full time position

Job Description

Full-time Marketing Specialist position available with competitive salary. Work in a dynamic team in Alexandria, NSW 2015.

• Full-Time Marketing Specialist
• $75,000 – $85,000 p.a. plus superannuation
• Work in a professional environment.

Position Overview: Top Shelf Concepts specialises in hospitality product ranges, supporting business growth and market expansion across Sydney, Brisbane and other Australian markets. As a Marketing Specialist at Top Shelf Concepts, you will research, develop, implement and evaluate marketing strategies, national campaigns, digital initiatives and product positioning. This position requires strong analytical skills, strategic marketing expertise and sound commercial judgement.

Responsibilities and Tasks:

• Develop, implement and evaluate marketing strategies and promotional plans for hospitality product ranges in line with business growth objectives.
• Identify market expansion opportunities and advise management on brand positioning, pricing, promotion and distribution across Australian markets.
• Research consumer preferences, purchasing trends, competitor activities and emerging opportunities in the hospitality products industry.
• Analyse market intelligence, customer segmentation and sales data; prepare forecasts and recommendations for product development and expansion.
• Plan and coordinate national advertising campaigns and promotional content across digital and traditional channels.
• Manage campaign schedules, budgets and external providers; evaluate campaign results and recommend improvements.
• Develop digital marketing initiatives covering online advertising, search engine marketing, social media and website promotion.
• Monitor website traffic, engagement, conversions and advertising performance, reporting on results and return on marketing investment.
• Assess market demand and competitor offerings to recommend product positioning, pricing and distribution strategies.
• Use sales information, statistical analysis and forecasts to evaluate promotional effectiveness and opportunities to grow market share.
• Prepare marketing performance reports and strategic recommendations for the Chief Executive Officer, tracking budgets and key performance indicators.
• Coordinate with management and internal departments to align marketing activities with product availability, business priorities and expansion plans.

Qualifications and Skills:

• Relevant qualification.
• Minimum 1 year experience as a Marketing Specialist.
• Experience in marketing strategy, market research, advertising campaigns and digital marketing.
• Strong analytical, statistical and consumer research skills, including marketing performance evaluation.
• Proficiency with Google Analytics and relevant advertising and reporting platforms.
• Excellent communication, planning and stakeholder engagement skills, with sound commercial judgement.

Salary: The role offers a remuneration package ranging from $75,000 – $85,000 p.a plus superannuation for a 38-hour work week.