Marketing Specialist

Atlas Talents; Sydney; Presencial; AUD 110.000 - 140.000; Jornada completa

Descripción de la vacante

Serv. Agency Pty Ltd in Sydney is seeking a qualified Marketing Specialist for a permanent full-time role.

You will research market opportunities, develop and implement marketing strategies, and coordinate promotional campaigns to strengthen brand awareness and attract clients. The role requires strong analytical and communication skills, with experience in market research, digital marketing and strategic campaign development.

Formación

• Bachelor’s degree in Marketing, Business, Communications or a closely related discipline.
• Relevant professional experience as a Marketing Specialist or similar role.
• Experience in marketing strategy, market research and campaign management.
• Strong knowledge of digital marketing channels and promotional techniques.
• Experience using marketing analytics and reporting tools.
• Excellent written and verbal communication skills.
• Strong analytical and organizational abilities.
• Ability to manage multiple marketing projects and meet deadlines.
• Attention to detail and ability to work both independently and in a team.

Responsabilidades

• Conduct market research to identify customer needs, trends, competitors, and opportunities.
• Develop and implement marketing strategies aligned with commercial objectives.
• Plan, coordinate, and evaluate advertising, digital marketing, and promotional campaigns.
• Analyze customer behavior, market conditions and campaign performance for informed decisions.
• Develop marketing content for websites, social media, email campaigns, and other channels.
• Coordinate digital marketing initiatives including SEO, online advertising and social media.
• Monitor website traffic, engagement and campaign results with analytics tools.
• Evaluate effectiveness of activities and propose improvements to campaigns.
• Research market positioning, brand awareness and customer engagement.
• Collaborate with internal and external partners to deliver marketing initiatives.
• Maintain consistent brand messaging across materials.

Conocimientos

Marketing strategy

Digital marketing

Campaign management

Analytics & reporting

Budget management

Content development

SEO/SEM

Educación

Bachelor's degree in Marketing or related

Herramientas

Marketing analytics tools

SEO/SEM tools

Descripción del empleo

Serv. Agency Pty Ltd, located in Sydney NSW 2000, is seeking a qualified and experienced Marketing Specialist for a permanent full-time position.

The successful candidate will be responsible for researching market opportunities, developing and implementing marketing strategies, coordinating promotional campaigns and evaluating marketing performance to strengthen brand awareness, attract prospective clients and promote the company's services.

The role requires strong analytical and communication skills, together with experience in market research, digital marketing and strategic campaign development.

Key Responsibilities

• Conducting market research to identify customer needs, emerging trends, competitor activities and potential business opportunities.
• Developing and implementing marketing strategies aligned with the company's commercial objectives.
• Planning, coordinating and evaluating advertising, digital marketing and promotional campaigns.
• Analysing customer behaviour, market conditions and campaign performance to inform marketing decisions.
• Developing marketing content and promotional materials for websites, social media, email campaigns and other communication channels.
• Coordinating digital marketing initiatives, including search engine optimisation, online advertising and social media marketing.
• Monitoring website traffic, audience engagement and campaign results using relevant analytics tools.
• Evaluating the effectiveness of marketing activities and recommending improvements to campaign performance.
• Conducting research into market positioning, brand awareness and customer engagement.
• Collaborating with internal stakeholders and external service providers to deliver marketing initiatives.
• Maintaining consistent brand messaging and communication standards across promotional materials.
• Preparing marketing reports, performance analyses and strategic recommendations for management.
• Monitoring marketing expenditure and ensuring campaigns are delivered within allocated budgets.

About You

• Bachelor's degree in Marketing, Business, Communications or a closely related discipline.
• Relevant professional experience as a Marketing Specialist or in a comparable marketing role.
• Demonstrated experience in marketing strategy, market research and campaign management.
• Strong knowledge of digital marketing channels, advertising and promotional techniques.
• Experience using marketing analytics and reporting tools.
• Excellent written and verbal communication skills.
• Strong analytical, organisational and problem-solving abilities.
• Ability to manage multiple marketing projects and meet deadlines.
• Attention to detail and ability to work independently and collaboratively within a team.

Employment Details

Job Type: Permanent / Full-time
Salary: AUD $110,000 – $140,000 per annum
Location: Sydney NSW 2000