Marketing Specialist

AssetCare First; Central Coast; On-site; AUD 70,000 - 110,000; Full time

Job summary

AssetCare First is seeking a Marketing Specialist to elevate the brand, identify new opportunities and drive growth for its NSW-based commercial cleaning services. The role focuses on B2B marketing, campaigns and digital marketing to boost awareness and lead generation.

You will collaborate with management to research markets, develop strategies and manage campaigns across Sydney, the Central Coast and Newcastle, ensuring consistent messaging and ROI-focused activities.

Qualifications

• Bachelor's degree or higher in Marketing, Business, Communications or related discipline.
• Relevant experience in marketing strategy, campaign management and business development.
• Strong understanding of digital marketing, social media, SEO and online advertising.
• Experience in market research, competitor analysis and identifying opportunities.
• Excellent written and verbal communication, with ability to create professional marketing content.
• Strong analytical, organizational and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.
• Proficiency in relevant digital marketing, analytics and content management tools.

Responsibilities

• Develop and implement marketing strategies aligned with objectives and growth targets.
• Identify new market opportunities and customer segments for the commercial cleaning industry.
• Increase brand awareness, market share and customer acquisition across NSW regions.
• Plan, coordinate and manage digital marketing campaigns and content across channels.
• Monitor campaign performance, analyze data and optimise ROI.
• Collaborate with management and external stakeholders to deliver campaigns on time and budget.

Skills

Marketing strategy

Campaign management

Business development

Digital marketing

SEO

Market research

Content creation

Communication

Analytics

Project management

Stakeholder management

Education

Bachelor's degree

Marketing degree

Business degree

Tools

Google Analytics

SEO tools

Content management tools

Job description

AssetCare First is a commercial cleaning company providing professional cleaning solutions to businesses and commercial facilities across New South Wales (NSW), including Sydney, the Central Coast and Newcastle.

We are committed to delivering reliable, high-quality commercial cleaning services and building long-term relationships with our clients through consistent service standards and a customer-focused approach.

Operating across multiple regions in NSW, AssetCare First aims to strengthen its market presence, expand its client base and continue growing its business within the competitive commercial cleaning industry.

As we continue to grow, we are looking for a capable and motivated Marketing Specialist who can help elevate our brand, identify new business opportunities and drive sustainable business growth.

About Us

AssetCare First is a commercial cleaning company providing professional cleaning solutions to businesses and commercial facilities across New South Wales (NSW), including Sydney, the Central Coast and Newcastle.

We are committed to delivering reliable, high-quality commercial cleaning services and building long-term relationships with our clients through consistent service standards and a customer-focused approach.

Operating across multiple regions in NSW, AssetCare First aims to strengthen its market presence, expand its client base and continue growing its business within the competitive commercial cleaning industry.

As we continue to grow, we are looking for a capable and motivated Marketing Specialist who can help elevate our brand, identify new business opportunities and drive sustainable business growth.

About the Role

The Marketing Specialist will play an important role in developing and implementing marketing strategies to promote AssetCare First's commercial cleaning services, strengthen brand awareness and generate new business opportunities.

Working closely with management and relevant stakeholders, the successful candidate will be responsible for researching market opportunities, developing marketing campaigns, managing digital marketing activities and analysing performance to support the company's business objectives.

This role requires a combination of strategic marketing knowledge, creative thinking, commercial awareness and practical execution skills, with a particular focus on business-to-business (B2B) marketing.

What Makes Someone a Great Fit for This Role?

We are looking for a proactive, analytical and results-driven Marketing Specialist who can independently develop and coordinate marketing initiatives while contributing to the company's long-term growth.

The ideal candidate will demonstrate the following skills and capabilities:

1. Marketing Strategy & Business Development

• Develop and implement marketing strategies aligned with business objectives and growth targets.

• Identify new market opportunities and potential customer segments within the commercial cleaning industry.

• Develop strategies to increase brand awareness, market share and customer acquisition across Sydney, the Central Coast and Newcastle.

• Support business development initiatives through targeted marketing campaigns and promotional activities.

2. Market Research & Competitor Analysis

• Conduct market research to identify industry trends, customer needs and emerging business opportunities.

• Analyse competitors, market positioning, pricing strategies and service offerings.

• Identify and evaluate potential target markets, including commercial property managers, facility managers, businesses and other organisations requiring professional cleaning services.

• Provide market insights and recommendations to management to support strategic decision-making.

3. Digital Marketing & Brand Management

• Develop, coordinate and manage digital marketing campaigns across relevant online platforms.

• Create, schedule and publish engaging marketing content for social media platforms, websites and other digital channels.

• Manage and improve the company's online presence, brand positioning and digital communication.

• Apply SEO and digital marketing strategies to improve website visibility, search engine performance and online enquiries.

• Ensure consistent brand messaging across all marketing materials and communication channels.

4. Advertising & Campaign Management

• Plan, develop and coordinate advertising and promotional campaigns to generate leads and attract new clients.

• Prepare marketing materials, promotional content, presentations and business communications.

• Coordinate external marketing suppliers, designers, content creators and other relevant stakeholders when required.

• Manage campaign timelines, resources and budgets to ensure effective delivery.

5. Marketing Analytics & Performance Reporting

• Monitor and evaluate the performance of marketing campaigns and digital marketing activities.

• Collect and analyse marketing data, customer engagement metrics, website traffic and lead generation results.

• Prepare regular marketing performance reports and provide actionable recommendations.

• Identify opportunities to improve campaign effectiveness, marketing return on investment (ROI) and customer acquisition.

Skills, Experience & Qualifications

A great candidate will ideally possess:

• A bachelor's degree or higher qualification in Marketing, Business, Communications or a related discipline.

• Relevant professional experience in marketing strategy, campaign management and business development.

• Strong understanding of digital marketing, social media management, SEO and online advertising.

• Experience in market research, competitor analysis and identifying business opportunities.

• Excellent written and verbal communication skills, including the ability to develop professional marketing content.

• Strong analytical, organisational and problem-solving skills.

• Ability to manage multiple projects, prioritise tasks and meet deadlines.

• Proficiency in relevant digital marketing, analytics and content management tools.

Experience in commercial cleaning, facilities management, property services or other B2B service industries will be highly regarded.

Personal Attributes

The successful candidate will be:

• Proactive and commercially minded, with a strong focus on business growth.

• Creative and analytical, with the ability to turn market insights into practical marketing strategies.

• Well-organised and detail-oriented, with strong project management skills.

• An effective communicator who can work collaboratively with management and external stakeholders.

• Self-motivated and capable of working independently while taking ownership of marketing initiatives.

We are seeking someone who can contribute beyond day-to-day marketing activities by identifying opportunities, developing strategic initiatives and helping AssetCare First strengthen its position in the NSW commercial cleaning market.