Digital Campaign Lead

BDD Milk; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

Bega Group is seeking a Digital Campaign Lead on a 12-month fixed-term contract to drive personalised, data-led campaigns across the customer journey. You will collaborate with product, data and commercial teams to translate insights into action and optimise performance.

You will shape how we engage with customers, contribute to our growth in the Great Australian Food Company story, and thrive in a supportive, collaborative team environment.

Qualifications

• Experience in digital marketing, ecommerce or campaign delivery.
• Ability to turn customer insights into data-driven actions.
• Strong collaboration with product, data and commercial teams.

Responsibilities

• Drive the design and delivery of personalised, data-led digital campaigns across the customer journey.
• Collaborate with product, data and commercial teams to align campaign activity with priorities.
• Lead campaign optimisation by testing, learning, and improving performance.
• Support segmentation and targeting to enhance engagement and experience.
• Liaise with stakeholders to translate insights into commercial actions.

Skills

Digital marketing

Ecommerce

Campaign delivery

GA4

Tag Manager

Data-driven decisions

Stakeholder collaboration

Education

Tools

GA4

Google Tag Manager

Job description

If you are curious & creative, invested in not only your own success but also the growth of others, and believe in building the Great Australian Food Company, then you might be the one for us!

Drive data-led digital campaigns that deliver real impact

Join an iconic Australian FMCG business

Thrive in a supportive, collaborative team environment

The Role

We're looking for a Digital Campaign Lead to join our team on a 12-month fixed-term contract and help create meaningful, data-driven customer experiences.

In this role, you'll lead impactful digital campaigns, collaborate with cross-functional teams, and turn customer insights into action. You'll play a key role in shaping how we engage with customers across their journey, while contributing to a culture that values collaboration, inclusion, and continuous improvement.

Responsibilities

• Drive the design and delivery of personalised, data-led digital campaigns across the customer journey
• Work collaboratively with product, data, and commercial teams to align campaign activity with business priorities
• Lead campaign optimisation by testing, learning, and continuously improving performance
• Support the development of customer segmentation and targeting to enhance engagement and experience
• Liaise with stakeholders to translate insights into meaningful actions and commercial outcomes

About you

• Experience in digital marketing, eCommerce or campaign delivery
• Understanding of customer segmentation, personalisation and campaign execution
• Demonstrated proficiency in Google Analytics 4 and Google Tag Manager, including event tracking, conversion measurement, campaign attribution and reporting
• Confidence using data, insights and analytics to inform decisions, with strong stakeholder communication and collaboration skills
• Exposure to FMCG or retail environments is advantageous, but not essential

Bega Group Story

Bega Group is home to many trusted and iconic food and beverage brands. Whether it's VEGEMITE on toast, a Dare on the go or a Zooper Dooper on a hot day - you've probably grown up enjoying the iconic products we proudly manufacture every day.

Our growth story of becoming a successful ASX 200 listed company with an annual turnover in excess of $3 billion and approximately 4,000 employees, is made possible by our dedicated workforce who live and breathe our values every day. We have a strong regional focus and proudly support the communities where we work, live and play. At the Bega Group, we are proud of our heritage and will continue to build great opportunities to encourage our people to develop and thrive. Come and be a part of our success story as we continue to build The Great Australian Food Company through creating Great Food for a Better Future!

Life at Bega Group

• Company culture and our values are very important to us. From flexible working arrangements and regular social catch ups, we're committed to fostering a supportive and agile work environment for our team.
• Join a dedicated, forward-thinking and innovative culture
• Grow with us, through opportunities for career development and progression
• Contribute by giving back to your community through charities we partner with
• Access to mental and physical health programs through our wellbeing portal and programs
• Enjoy excellent employee benefits, including flexible working, purchased leave options and salary continuance insurance

Applications

At Bega Group, diversity and inclusion is a business priority, we want everyone to be themselves regardless of their background, religion, sexual orientation, age or gender so we can truly reflect the customers and communities that we serve. No matter how you identify, we encourage talented people from all backgrounds, abilities, and identities to apply to work at the Bega Group.

We will accept applications from all people with the right to live and work in Australia.