Data-Driven Digital Campaign Lead (12-Month Contract)

BDD Milk; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

Bega Group is seeking a Digital Campaign Lead on a 12-month fixed-term contract to drive personalised, data-led campaigns across the customer journey. You will collaborate with product, data and commercial teams to translate insights into action and optimise performance.

You will shape how we engage with customers, contribute to our growth in the Great Australian Food Company story, and thrive in a supportive, collaborative team environment.

Qualifications

• Experience in digital marketing, ecommerce or campaign delivery.
• Ability to turn customer insights into data-driven actions.
• Strong collaboration with product, data and commercial teams.

Responsibilities

• Drive the design and delivery of personalised, data-led digital campaigns across the customer journey.
• Collaborate with product, data and commercial teams to align campaign activity with priorities.
• Lead campaign optimisation by testing, learning, and improving performance.
• Support segmentation and targeting to enhance engagement and experience.
• Liaise with stakeholders to translate insights into commercial actions.

Skills

Digital marketing

Ecommerce

Campaign delivery

GA4

Tag Manager

Data-driven decisions

Stakeholder collaboration

Education

Tools

GA4

Google Tag Manager

Job description

Bega Group is seeking a Digital Campaign Lead on a 12-month fixed-term contract to drive personalised, data-led campaigns across the customer journey. You will collaborate with product, data and commercial teams to translate insights into action and optimise performance.

You will shape how we engage with customers, contribute to our growth in the Great Australian Food Company story, and thrive in a supportive, collaborative team environment.