Digital Campaign Lead

Bega Group; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Dedicated, innovative culture

Career development opportunities

Community involvement with charities

Wellbeing programs

Job summary

Bega Group seeks a Digital Campaign Lead for a 12-month fixed-term contract in Melbourne. You will drive personalised, data-led digital campaigns across the customer journey, collaborating with product, data, and commercial teams to deliver aligned activity and measurable outcomes.

You will utilise Google Analytics 4 and Google Tag Manager to track campaigns, analyse results, and inform data-driven decisions. A collaborative culture with flexible working and strong wellbeing programs is offered.

Qualifications

• Understanding of customer segmentation and personalised campaign execution.
• Strong data-driven decision making and stakeholder communication skills.
• Exposure to FMCG or retail environments is advantageous.

Responsibilities

• Drive the design and delivery of personalised, data-led digital campaigns across the customer journey.
• Collaborate with product, data, and commercial teams to align campaign activity with business priorities.
• Lead campaign optimisation by testing, learning, and continuously improving performance.
• Support the development of customer segmentation and targeting to enhance engagement.
• Translate insights into meaningful actions and commercial outcomes with stakeholders.

Tools

Google Analytics 4

Google Tag Manager

Job description

• Drive data-led digital campaigns that deliver real impact
• Join an iconic Australian FMCG business
• Thrive in a supportive, collaborative team environment

The Role

We're looking for a Digital Campaign Lead to join our team on a 12-month fixed-term contract and help create meaningful, data-driven customer experiences.

In this role, you'll lead impactful digital campaigns, collaborate with cross-functional teams, and turn customer insights into action. You'll play a key role in shaping how we engage with customers across their journey, while contributing to a culture that values collaboration, inclusion, and continuous improvement.

Responsibilities

• Drive the design and delivery of personalised, data-led digital campaigns across the customer journey
• Work collaboratively with product, data, and commercial teams to align campaign activity with business priorities
• Lead campaign optimisation by testing, learning, and continuously improving performance
• Support the development of customer segmentation and targeting to enhance engagement and experience
• Liaise with stakeholders to translate insights into meaningful actions and commercial outcomes

About you

• Understanding of customer segmentation, personalisation and campaign execution
• Demonstrated proficiency in Google Analytics 4 and Google Tag Manager, including event tracking, conversion measurement, campaign attribution and reporting
• Confidence using data, insights and analytics to inform decisions, with strong stakeholder communication and collaboration skills
• Exposure to FMCG or retail environments is advantageous, but not essential

Bega Group is home to many trusted and iconic food and beverage brands. Whether it's VEGEMITE on toast, a Dare on the go or a Zooper Dooper on a hot day - you've probably grown up enjoying the iconic products we proudly manufacture every day.

Our growth story of becoming a successful ASX 200 listed company with an annual turnover in excess of $3 billion and approximately 4,000 employees, is made possible by our dedicated workforce who live and breathe our values every day. We have a strong regional focus and proudly support the communities where we work, live and play. At the Bega Group, we are proud of our heritage and will continue to build great opportunities to encourage our people to develop and thrive. Come and be a part of our success story as we continue to build The Great Australian Food Company through creating Great Food for a Better Future!

Company culture and our values are very important to us. From flexible working arrangements and regular social catch ups, we're committed to fostering a supportive and agile work environment for our team.

• Join a dedicated, forward-thinking and innovative culture
• Grow with us, through opportunities for career development and progression
• Contribute by giving back to your community through charities we partner with
• Access to mental and physical health programs through our wellbeing portal and programs
• Enjoy excellent employee benefits, including flexible working, purchased leave options and salary continuance insurance

Applications

At Bega Group, diversity and inclusion is a business priority, we want everyone to be themselves regardless of their background, religion, sexual orientation, age or gender so we can truly reflect the customers and communities that we serve. No matter how you identify, we encourage talented people from all backgrounds, abilities, and identities to apply to work at the Bega Group.

We will accept applications from all people with the right to live and work in Australia.