ANZ CRM Lead: Data-Driven Campaigns & Growth

Oil Authority; Melbourne; Hybrid; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Hybrid work arrangement

Learning opportunities

Social communities and networks

Career development opportunities

Job summary

bp is seeking a CRM Manager to support the CRM Senior Manager, developing the CRM strategy and owning the execution of CRM activity for Melbourne and broader markets. You will coordinate campaigns across email, app and push to engage both B2C and B2B audiences, analysing data to inform core journeys and improve retention.

You will partner with local teams and the Hub to align with global frameworks, shape personalisation roadmaps, monitor performance, and manage budgets.

Qualifications

• Experience delivering CRM strategies in global or matrix organisations.
• Knowledge of customer lifecycle and automated campaigns.
• Ability to use data insights to improve engagement and performance.
• Experience with CRM/MarTech platforms such as Salesforce.

Responsibilities

• Support the M&C CRM strategy and lead execution across assigned markets for B2B and B2C audiences.
• Deliver CRM journeys and campaigns across email, app, push and other channels.
• Partner with local teams and the Hub to coordinate design and delivery, tracking milestones, risks and dependencies.
• Identify CRM tools and approaches to improve engagement and campaign performance.
• Develop customer lifecycle programmes that support retention and value.
• Shape personalisation strategies across CRM activity.

Skills

CRM strategy

Campaign automation

Data analysis

Stakeholder management

Cross-functional collaboration

Open communication

Tools

Salesforce

Job description

bp is seeking a CRM Manager to support the CRM Senior Manager, developing the CRM strategy and owning the execution of CRM activity for Melbourne and broader markets. You will coordinate campaigns across email, app and push to engage both B2C and B2B audiences, analysing data to inform core journeys and improve retention.

You will partner with local teams and the Hub to align with global frameworks, shape personalisation roadmaps, monitor performance, and manage budgets.