Executive GM, Marketing & Behavior Change Leadership

Travel Leaders Group, LLC; Geelong; Hybrid; AUD 180,000 - 240,000; Full time

Job summary

Transport Accident Commission (TAC) in Victoria seeks an Executive General Manager, Marketing and Behaviour Change. This key role leads the Marketing and Behaviour Change Division, shaping strategy, directing partnerships and community engagement to improve road safety outcomes.

Based in Geelong with hybrid work, you will drive evidence-based programs, influence government and industry partners, and lead a high-performing executive team to deliver public value for all road users.

Qualifications

• Extensive executive leadership experience in shaping strategy and leading a division.
• Proven ability to engage government, industry and partners to drive outcomes.
• Experience implementing contemporary behaviour change systems to deliver public value.

Responsibilities

• Lead the Marketing and Behaviour Change Division and provide strategic direction for partnerships and community engagement.
• Shape enterprise-wide strategy and influence senior decision-making across the organisation.
• Oversee campaigns and initiatives that drive safer road user behaviours and measurable public impact.

Skills

Executive leadership

Stakeholder engagement

Behaviour change

Job description

Transport Accident Commission (TAC) in Victoria seeks an Executive General Manager, Marketing and Behaviour Change. This key role leads the Marketing and Behaviour Change Division, shaping strategy, directing partnerships and community engagement to improve road safety outcomes.

Based in Geelong with hybrid work, you will drive evidence-based programs, influence government and industry partners, and lead a high-performing executive team to deliver public value for all road users.