Executive General Manager, Marketing & Behaviour Change

Transport Accident Commission (TAC); Geelong; Hybrid; AUD 220,000 - 340,000; Full time

Benefits offered by this job

Flexible hybrid working

Geelong office location

Executive remuneration package

Job summary

Transport Accident Commission (TAC) in Geelong seeks an Executive General Manager for Marketing and Behaviour Change. The role leads the division, shaping strategy and directing evidence-based initiatives to influence safer road-user behaviours and community engagement.

Reporting to the CEO, the EGM will drive partnerships, oversee four direct reports, and advance TAC’s public value through strategic communication and behaviour-change programs. Hybrid working available.

Qualifications

• Extensive executive leadership experience and ability to shape strategy.
• Proven success engaging government, industry and partners.
• Experience leading contemporary behaviour change systems.

Responsibilities

• Lead the Marketing and Behaviour Change Division and strategic portfolio.
• Provide direction for evidence-based initiatives influencing safer road use.
• Engage stakeholders to align engagement, communication and behaviour change efforts.
• Support TAC’s strategic objectives and community impact.

Skills

Strategic leadership

Stakeholder engagement

Behaviour change expertise

Public sector experience

Job description

Executive General Manager, Marketing and Behaviour Change

• Full time, 3 year fixed term executive contract
• Geelong office location, with flexible hybrid working
• Attractive executive remuneration package

Care in Action

With a career at the TAC, you’ll be helping us look out for the lives of everyone who travels on Victoria’s roads. That’s care in action.

Find out more about our shared purpose, and what drives every one of us.

About the role

The Executive General Manager (EGM) Marketing and Behaviour Change is a key member of the Executive Leadership Team, responsible for leading the TAC's marketing, behaviour change, partnerships and community engagement portfolio. The role provides strategic direction for evidence-based initiatives that influence safer road user behaviours, strengthen community engagement and support the TAC’s strategic objectives.

About the Team

Reporting to the Chief Executive Officer, this role leads the Marketing and Behaviour Change Division, with four direct reports and accountability for a strategically significant portfolio. As a member of the Executive Leadership Team, the EGM provides strategic leadership to enhance TAC’s impact across the community.

What we’re looking for

Strategic Executive Experience

Extensive executive leadership experience, with the ability to shape strategy, influence enterprise-wide decision-making and lead a high-performing division.

Strategic Influence and Partnership Leadership

Exceptional stakeholder leadership with demonstrated success engaging government, industry and commercial partners to shape outcomes, and align engagement, communication and behaviour change efforts.

Communications and Behaviour Change Expertise

Extensive experience leading and implementing contemporary behaviour change systems that drive meaningful behavioural outcomes and lasting public value.

Ready to put care in action? We’d like to hear from you.

All applicants will be advised of the outcome of their application.

Applications for this role will be accepted up until 11:55pm Sunday 4 October 2026.

A safe place to work

We’re committed to the health, safety and wellbeing of employees. This extends to inclusion, diversity and accessibility in our employment practices, and encourage Aboriginal and Torres Strait Islander people, people with disability, men, women and gender diverse people, culturally diverse, and LGBTIQA+ people to apply for roles.

Child Safety

At the TAC we are committed to the safety of children and young people. For more information regarding our commitment to child safety, please visit our website.

This role will require you to have a valid Working with Children Check.

Position Description - EGM Marketing and Behaviour Change.pdf