Executive General Manager, Marketing & Behaviour Change

Travel Leaders Group, LLC; Geelong; Hybrid; AUD 180,000 - 240,000; Full time

Job summary

Transport Accident Commission (TAC) in Victoria seeks an Executive General Manager, Marketing and Behaviour Change. This key role leads the Marketing and Behaviour Change Division, shaping strategy, directing partnerships and community engagement to improve road safety outcomes.

Based in Geelong with hybrid work, you will drive evidence-based programs, influence government and industry partners, and lead a high-performing executive team to deliver public value for all road users.

Qualifications

• Extensive executive leadership experience in shaping strategy and leading a division.
• Proven ability to engage government, industry and partners to drive outcomes.
• Experience implementing contemporary behaviour change systems to deliver public value.

Responsibilities

• Lead the Marketing and Behaviour Change Division and provide strategic direction for partnerships and community engagement.
• Shape enterprise-wide strategy and influence senior decision-making across the organisation.
• Oversee campaigns and initiatives that drive safer road user behaviours and measurable public impact.

Skills

Executive leadership

Stakeholder engagement

Behaviour change

Job description

Executive General Manager, Marketing and Behaviour Change

• Full time, 3 year fixed term executive contract
• Geelong office location, with flexible hybrid working
• Attractive executive remuneration package

Care in Action

With a career at the TAC, you’ll be helping us look out for the lives of everyone who travels on Victoria’s roads. That’s care in action.

Find out more about our shared purpose, and what drives every one of us.

About the role

The Executive General Manager (EGM) Marketing and Behaviour Change is a key member of the Executive Leadership Team, responsible for leading the TAC's marketing, behaviour change, partnerships and community engagement portfolio. The role provides strategic direction for evidence-based initiatives that influence safer road user behaviours, strengthen community engagement and support the TAC’s strategic objectives.

About the Team

Reporting to the Chief Executive Officer, this role leads the Marketing and Behaviour Change Division, with four direct reports and accountability for a strategically significant portfolio. As a member of the Executive Leadership Team, the EGM provides strategic leadership to enhance TAC’s impact across the community.

What we’re looking for

Strategic Executive Experience

Extensive executive leadership experience, with the ability to shape strategy, influence enterprise-wide decision-making and lead a high-performing division.

Strategic Influence and Partnership Leadership

Exceptional stakeholder leadership with demonstrated success engaging government, industry and commercial partners to shape outcomes, and align engagement, communication and behaviour change efforts.

Communications and Behaviour Change Expertise

Extensive experience leading and implementing contemporary behaviour change systems that drive meaningful behavioural outcomes and lasting public value.

Ready to put care in action? We’d like to hear from you.

A safe place to work

We’re committed to the health, safety and wellbeing of employees. This extends to inclusion, diversity and accessibility in our employment practices, and encourage Aboriginal and Torres Strait Islander people, people with disability, men, women and gender diverse people, culturally diverse, and LGBTIQA+ people to apply for roles.

Child Safety

At the TAC we are committed to the safety of children and young people. For more information regarding our commitment to child safety, please visit our website.

This role will require you to have a valid Working with Children Check.